Facebook Interview Questions & Answers
Name for us the best business feature you have seen Facebook roll out this year.
How to Answer
Facebook is often making tweaks to its news feed, algorithms, video capabilities, ads, and more. The interviewers would like to see evidence that you have a keen interest in what is happening within the Facebook organization. For instance, you could discuss your favorite 'Facebook for Business' feature and why you think it is so great. Try to be specific on how you think the feature will benefit Facebook users.
"I have seen some teasers for Augmented Reality Ads, allowing brands to build a hands-on and interactive connection with their target audience. I saw Sephora advertising with a 'click here to try on this shade' call to action, which was quite refreshing to see. I look forward to seeing more interactive experiences within the Facebook ads platform."
"I quite like that Facebook page reviews have changed to page recommendations. I believe this feature will give users a more targeted experience based on their search patterns and interests based on business pages they currently like and follow. The 'recommended' feature also adds a component of social proof, showing users that their friends recommend a business or a page, resulting in more immediate brand trust and a higher likelihood of conversions."
2 Community AnswersAnonymous Answer
"Facebook recently launched Live Shopping Fridays featuring big beauty brands. It's not necessarily a feature rollout but elevating the live shopping functionality through more visible and wider brand participation. Live shopping is already pretty mainstream in some parts of the world and an irreversible retail trend that I've been researching since last year. The initiative marks how Facebook is stepping up towards the trend in the North American market hence has caught my eye."Stephanie's Answer
This response shows that you are up-to-date on current trends and have done your research!Was this answer helpful? Yes (0) or No (0)Thank you, your vote helps us display the best answers!Anonymous Answer
"The best business feature I've seen is the augmented reality ads. I think they can really help businesses stand out and increase interaction with their potential customers. I've seen examples of AR ads for sunglasses brands and Makeup brands. These are really effective and can easily convince a shopper to complete their purchase."Stephanie's Answer
Great response; this shows that you are familiar with Facebook's most recent features. To strengthen your response, consider leaving out the statement "I think" (which sometimes can indicate a lack of confidence in the statement you're making.)Was this answer helpful? Yes (0) or No (0)Thank you, your vote helps us display the best answers!