Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the design of a textbook cover or layout of a new journal. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical.
"I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."
"My educational background is in business with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."