Updated on April 20th, 2019 | Rachelle is a job search expert, career coach, and headhunter who helps everyone from students to fortune executives find success in their career.
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How would you increase Emerald Group's magazine subscriptions in an online-centric world?
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In a world immersed in online content, the hiring authority at Emerald Publishing would like to know how you would capture the interest of new readers to their thousands of published journals. Discuss one idea you have that would help print media to stand out in an online world.
"Print media is still very relevant, especially when a publication attracts a particular niche. In an online-centric world, I would place focus on the nostalgia that comes from reading your favorite magazine, along with the fact that Emerald has been a trusted source for journals and educational media since 1967."
Second Answer Example
"Many people still love the offering of traditional magazines and journals. To increase subscriptions or readership, I would remain hyper-focused on best serving the niche you do best at Emerald."
In many states, it is now illegal for hiring authorities to ask about your current earnings. A question like this will give the interviewer a solid idea of what you are hoping to earn.
When you change positions, you want to see an increase in wage. Most interviewees will typically aim for a 7-15% increase for each time they change jobs. This range offers room for negotiations with the new company. This percentage increase reflects economic inflation, the unique skills you bring to the table from the last time you joined an organization, and growth in responsibilities.
The best way to discuss your salary expectations is to use your current earnings as an example if you are comfortable doing so. If this makes you uncomfortable, do give as many indicators as you can. Be open, and honest. Transparency is the best choice when salary based questions arise.
If you are newer to your career, or the area, and are unsure of what a fair ask may be, there are many reliable salary calculators available online.
"Currently, I earn a base salary of $65,000 per year, and I would like to earn slightly higher in my next position, as I have additional certifications since my last salary negotiation took place."
Second Answer Example
"I would like to earn slightly above where I am now. Currently, I earn $15/hour plus benefits and a 10% commission on all sales. My target income for the coming year is $45,000."
The interviewer would like to know if you can appropriately handle the stress related to this job. Discuss how you can thrive, even during the most stressful times. You can keep your answer brief. If you can, provide an example of a time when you implemented a stress-management technique in your current role.
"I handle stress very well, and when you call my references, they will attest to this fact. When I am under pressure on the job, I focus on the task at hand and make sure not to get distracted. Staying on a deadline is very helpful, and I will delegate when necessary to alleviate some stress."
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"Stress is part of any demanding job, and I embrace it to the fullest. I take good care of myself and prioritize my workload to maintain a healthy balance in my stress levels."
How was your performance measured, in your most recent role?
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The interviewer would like to understand better the key performance indicators you needed to meet in a more recent role, and how precisely those KPI's were measured. A good interviewer will recognize that the top candidates ALWAYS understand how they were measured, and where they landed in regards to their performance against others in a similar role.
It is a red flag to an interviewer if the interviewee responds with 'I don't know,' or worse yet - 'My company didn't measure my performance in any way.' Every company pays attention to employee performance metrics; it's just that some ways are more evident than others.
Some ways that your employer might measure your performance:
- The rate of absence, late days, and sick days
- Setting specific objectives for you, related to a task
- Amount of work returned or error counting
- Timed tasks
- Feedback provided by coworkers and management
- Number of sales
"In my previous role as a content marketer for a digital publisher, my employer measured me by a range of social media analytics, client feedback, and overall satisfaction, as well as project churn rate. My KPI's were always sitting about 20% above expectations."
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"We had online customer surveys in my most recent role. Another KPI was the number of items sold per transaction. I was consistently in the top 10 out of 100 for our region."
What have you done to improve your knowledge in the last year?
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The interviewer wants to know that you are interested in your industry, and career growth, enough to take your professional development into your own hands. Even if your current employer does not offer perks like industry conferences or tuition reimbursement, there is no reason why you cannot take the initiative.
- Read industry or career-related books
- Subscribe to relevant podcasts
- Enhance your education with an additional certificate
- Attend a conference related to your career or personal growth
- Teach yourself a new software program
- Read established journals and websites regularly
- Find a mentor who is senior to you, in your particular industry or career path
"This year, I committed to improving my knowledge by reading one book per month. I mapped out my twelve books ahead of time, including topics on my career, the industry, personal development, politics, history, and leadership. I would be happy to share the list with you if you'd like!"
Second Answer Example
"My current agency does not have a budget for a lot of additional training, coursework, or professional development. For that reason, much of my added learning opportunities are self-led. This year I decided to teach myself more about PhotoShop, to become so good that I could upload my own YouTube videos one day. I would say that I am 3/4 of the way there. It's taken great dedication and patience; however, this is a skill that I am very excited to add to my professional repertoire."
6. How do you motivate yourself to keep going, even when you do not feel like remaining on task? It is essential that, as a professional, you can remain on task and focused even when your motivation levels may not be high. The interviewer would like to know that you are highly diligent and disciplined. Nobody is wholly motivated 100% of the time but do assure the interviewer that you can quickly get yourself back on track. Here is an answer example: "I like to give myself a few rewards throughout the day for completing tasks that are not the most fun. For example, if I have to call some advertising clients that are not the kindest to me, I will tell myself that once I complete them, I can do some design work, which I enjoy." Here is an answer example: "If I do not feel motivated it is because I am not busy enough. I do not enjoy a lot of downtime on the job. I will create tasks for myself or take on extra tasks to keep my motivation levels up."7. Tell me how you brought value to your most recent position. This question offers another way for the interviewer to ask about your recent successes and bragging points. The interviewer wants to know which top skills you will highlight if you had to narrow down where you brought the most value.
Perhaps you influenced changes that saved the company money. Maybe you were the top-grossing subscription salesperson. Think of your strengths in action! If you are reliable, talk about how consistent your work has been and how you are in constant support of your coworkers. If you have a strong work ethic, share how you accomplished a project amid harsh obstacles. Here is an answer example: "Most recently, I developed a marketing campaign across digital platforms to launch our newest magazine collaboration. I have helped increase exposure by over 124%, and engagement in our Instagram challenges has skyrocketed. To sum it up, I bring both financial value as well as vision and experience in long-term planning of strategies and promotions that will increase engagement and ultimately revenue." Here is an answer example: "I cared deeply about delivering value to the businesses I supported in my last position. I worked hard to understand the publishing industry so I could position my talents to serve the group best. By learning more, I was able to be a better partner to deliver successful practices across the group."8. Looking at your resume, it seems there are certain skills necessary for this position that do not stand out. How do you think you will be able to compensate for these missing skills? Most job descriptions will have a long list of requirements. Hiring managers are aware that, to find a candidate that checks ALL of the boxes, can sometimes be impossible. If you are missing some of the 'nice to have' or even the 'must have' skills listed in the job description, do not fret! Be open about your shortcomings and discuss with the interviewer how you plan to compensate for those. Here is an answer example: "I understand there are skills on my resume of strong interest to you and I am prepared to work double time to correct any shortcomings you may see on my resume. If you could point to me which areas you feel I lack experience, I would be happy to elaborate on those today." Here is an answer example: "Could you share with me which skills you are seeking? I have a diverse range of internship experiences that I can certainly elaborate on."9. Would you say you are a better verbal or written communicator? In publishing, it's vital that you are talented both as a written, and a verbal communicator. Your talents may lean one way or another, and that is okay. Discuss with the interviewer in which manner you prefer to communicate and then be sure to discuss how you are improving in the other. Here is an answer example: "I like to leverage both methods of communication when dealing with business. Sometimes, situations call for verbal communications and other times, written. As a rule of thumb, I tend to practice verbal communications, with written follow up or vice versa. Utilizing multiple methods creates repetition and therefore, change." Here is an answer example: "I am comfortable with both so it would depend on the message, I suppose. Big news needs to be communicated verbally and followed up in written form, but quick messages or simple changes can be communicated effectively through email without the hassle of breaking away from work for a call or meeting."10. With which other publishing companies are you interviewing? The interviewer is curious and would like to know if you are visiting any of their close competitors to discuss similar roles. You are never under obligation to disclose who you are interviewing with, and you are usually best not to name any names. Be direct without giving away too much. Let the interviewer know that you are active in your search but are being very discerning regarding your applications, and final decision. You also do not want it to appear that you are putting all of your eggs into this one basket. Think of this as a first date question - you want to show your interest, but also keep some mystery! Here is an answer example: "I have been interviewing for a couple of similar positions; however, I am furthest in the interview process with Emerald Publishing. I am very pleased with the impressions your management and HR team members have left on me so far." Here is an answer example: "I have been approached by Publisher ABC, and one other, to discuss similar editor assistant roles. I am most familiar with Emerald Publishing, and this is my preferred role. Do you have a timeline in mind for this decision?"11. Which career development goals have you set for yourself this year? One of Emerald's goals is to help research and researchers make an impact in the world through the publication of educational resources, journals, books, and more. The interviewer would like to know that you are motivated to better yourself personally, and professionally; supporting an excellent cultural fit. Career development can come in many forms:
- Trade Shows
- Seminars & workshops
- Online coursework
- Finding a mentor
Discuss with the interviewer how you plan to develop yourself professionally this year and be sure to tie this into how your goal will benefit Emerald Publishing, should they choose to hire you. Here is an answer example: "This year I have set the goal to read one new book per month, all related to leadership, goal setting, maximizing efficiency and other business-related topics. I am just a few months in and can already see how this infusion of knowledge is boosting my work performance." Here is an answer example: "Setting career goals is fundamental. This year I set the goal to be promoted to Assistant Editor. I achieved this goal just two months into the year! Now, I have set my sights on a more significant editing role. This career goal is what drove my application to Emerald Publishing."12. Tell me about a time when you were in danger of missing a deadline. What did you do? There can be a great deal of pressure in the publishing industry so, this question is designed to learn how well you work under pressure. Avoid choosing a time that you were in danger of missing the deadline because of poor planning on your part such as procrastination. Instead, choose a situation that was out of your control. Here is an answer example: "I was once part of a project that had a major set back based on the crash of our project management software. I went to the project backup database, quickly reviewed everyone's open tasks, rearranged the schedule and called an emergency team meeting to set us back on course. We barely made it in time, but we made it." Here is an answer example: "During curriculum writing, we had some conflict about what would be added, cut, or kept. Because of this, we got a bit behind. Ultimately, we ended up working extra hard and some longer hours than usual in the last week to make the final revisions to the curriculum. I believe that passion showed in our final work because it was the most fun, inspired, and arguably effective curriculum we'd developed to date."13. When have you shown a willingness to learn a new method? The interviewer would like to know when you have shown a willingness to learn new work methods. With changes in technology and publishing approaches, most professionals in this industry will need to alter their way of work from time to time. It is a great skill to have when you can approach a problem in a new way. Here is an answer example: "When our company came under new management last year many new methods and policies came into place. I was able to learn many new approaches to our challenges in marketing and subscriber management. I quite enjoyed the process, and it brought a sort of fresh air to my daily routine." Here is an answer example: "Social media algorithms change constantly and so, I have shown a willingness to learn the new methods by attending one new webinar per month. These webinars are usually focused on Facebook and Instagram strategies with some focus on Google analytics as well. This learning is focused digitally; however, it still helps us to promote our physical magazine subscriptions effectively."14. Where do you believe the magazine industry will be in 5 years? Support your response. The interviewer wants to know that you believe in the longevity of Emerald Publishing and the future of the traditional print industry. Of course, since you are interviewing for a magazine publication, you want to keep your response positive. Be sure to support your opinion with the research you have done in the magazine publishing industry. Here is an answer example: "I was recently reading an article on trends and facts in the magazine industry, from a journalism publication which had some powerful ideas on the future of magazines. Even though the purchase of physical magazines has declined over the past 15 years, the number of visitors coming to a magazines' website had increased exponentially. I believe that alternative print publications will exist for many years to come; however, many mags will begin to rely more heavily on their digital subscriber base who still go to them for reliable, consistent, and trustworthy content." Here is an answer example: "I believe that magazine subscribers are also going to ask for digital subscription options, allowing them to pivot between the two mediums. Although sales of traditional print mags have decreased over the years, discerning readers will still turn to these traditional methods for reliable news. This engagement may be more digital and online, as time goes on."15. In which area are you the strongest: editorial, book sales, or book marketing? The interviewer is trying to assess which tasks and departments you will best work within. The way that you respond to this question could determine the hiring authorities place you if hired by Emerald Publishing. Be honest with the interviewer on where you feel you best fit. Avoid pigeonholing yourself into one particular area. Here is an answer example: "I have strengths in a variety of areas; however, if I had to choose one stand-out area, I would choose book marketing. Some of the crucial book marketing steps that I have led include designing websites, building an email list for pre-sales, and creating social media strategies such as hashtag-driven contests." Here is an answer example: "I have performed well in all three of these areas but to choose just one, I would pick book sales. I have a solid background in sales with formal post-secondary education in sales and marketing. I look forward to working with Emerald and your authors to push record book sales this year."16. How do you go about fact checking, and researching sources? In publishing, no matter which genre or medium you're involved in, it's essential that you check for facts before putting out any publication. Now, more than ever, a company can receive significant backlash from posting or publishing anything misleading or untrue. With Emerald Publishing, a lot of what they publish is related to learning and educational resources. This niche means that they have to be additionally careful to print the facts. Discuss the steps that you take to verify facts and sources for all content. Here is an answer example: "At this point in my publishing career it's much easier for me to weed out an unreliable source versus a reputable one. When I first began my career; however, I trusted that many sources were credible, not accounting for the fact that there is so much fake news out there. Now, I triple check against our library of content, and online. Before any piece of content goes out, I will send it to our professional editor for a final once-over." Here is an answer example: "I will dig deeper into any sources, quotes, statistics, and do my best to find where they originated. If I cannot find the original source, I simply will not use the source."17. Walk me through your editing experience. How would you rate your editing skills from 1-10? Even if your primary role with Emerald Group is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on, in the past. Here is an answer example: "I have helped to edit documents large, and small, including whitepapers, web copy, and journals. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details." Here is an answer example: "Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."18. If you could pitch me one idea for a book, article, or editorial, what would it be? The hiring authority wants to get to know you. One great way to do this is to ask about your interests. Generally speaking, you would want to pitch something you are knowledgeable in and passionate about. There is no right or wrong answer to a question like this; however, the interviewer will want to see that you are insightful and have enthusiasm for an exciting topic. If you choose an item that is related to Emerald and their education based publications, that's great but certainly not a requirement for this to be a successful answer. Here is an answer example: "I read a lot of history books and find so much of it fascinating. In particular, ancestry and genealogy. If I could pitch you one idea for an article, it would be a how-to for people who were starting on discovering their family lineage." Here is an answer example: "As a new graduate, I have a keen interest in productivity hacks for new university students. In my first year, I struggled with organization and time-management. By the end of my second year, I had mastered the art of juggling many priorities. This topic is in high demand, and I would pitch it as a series of articles, deep-dives, and even infographics."19. What is the difference between a publisher's frontlist and backlist? In publishing, a frontlist is a list of a publisher's newly published book titles. A backlist is a list of a publisher's older books. The backlist is usually a book that is off the bestseller list and has been in print for more than a year. The interviewer wants to see that you understand these terms which are pretty basic in the publishing industry. Keep your answer simple and, if possible, give specific examples from books that are currently on the Emerald frontlist and backlist. Here is an answer example: "I understand the frontlist to be newly published book titles where a backlist would be books that have been in print for about a year or more. For instance, Emerald Publishing has around 3100 titles total, with about 250 new titles on the frontlist each year." Here is an answer example: "Right now, I would guess that there are around 200 educational titles on the frontlist at Emerald, since you publish around 250 new titles every year. Generally speaking, a newly published book will be on the frontlist where a book over a year in print will fall onto the backlist."20. What are the benefits for an author or educator to publish with Emerald versus self-publishing? The idea of self-publishing has become increasingly popular, especially with self-publishing tools being available at anyone's fingertips. The interviewer wants to see that you are an advocate for the traditional book publishing route. Discuss what you believe to be the benefits of using a traditional publisher such as Emerald Publishing. Here is an answer example: "There are tremendous benefits to working with a traditional publisher. These include the fact that a publisher knows how to advocate for your work. They also have more connections than any independent author or curriculum builder could ever gather. I am eager to work with Emerald helping writers and subject matter experts to navigate the challenging world of publishing within the education space." Here is an answer example: "I believe the list of benefits is lengthy and include greater visibility and audience reach for an author, the fact that a literary agent can negotiate very well for you and your manuscript. Also, with less need to coordinate all aspects of publishing, an author will have more time to focus on what they do best - write!"21. The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met? The interviewer would like to know what you do to ensure that your deadlines are met and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time. Here is an answer example: "With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations." Here is an answer example: "I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."22. Name for me your three favorite books, and why they are your favorite. Since Emerald publishes educational books and journals, the hiring managers want to make sure they are bringing on a team member with a passion for books and reading! There is no wrong answer to this question. Open up about your favorite literary works. Here is an answer example: "I love reading and try to pick up a new novel at least once per month. I read a variety of genres; however, my all time favorite book series is the Harry Potter series. I have read through the entire book series about three times. The way JK Rowling builds a world of suspense and magic never becomes tiresome." Here is an answer example: "My top three favorite books happen to be across multiple genres. One is 'All the Lives We Never Lived' by Anuradha Roy. This novel is by a renowned Indian writer who brings in stories from childhood with a theme of independence and finding oneself. The other is 'Becoming' by Michelle Obama, a memoir of the former First Lady. Lastly, the book of poetry by Rupi Kaur called 'Milk and Honey.' Her poetry is dark and beautiful."23. How do you transition between the creative and analytical sides of publishing? Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the design of a textbook cover or layout of a new journal. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical. Here is an answer example: "I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness." Here is an answer example: "My educational background is in business with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."24. Who is your favorite author, and why? There is no right or wrong way to answer this question! Unless you do not know any author names off hand, which could turn out disastrous since you're interviewing for a book publisher! Think of your favorite author and be prepared to discuss on a meaningful level, why you appreciate their work. Giving a surface-level answer would be the wrong thing to do here. Here is an answer example: "My all-time favorite author is Stephen King because of his incredible success. He's become the figurehead for suspense, horror, and supernatural fiction. On top of selling over 350 million copies of his books, many of these have become films, comic books, and television series. It's incredible what he has accomplished." Here is an answer example: "From the time I was a kid, and still today, my favorite author is Judy Blume. She wrote young adult fiction that rubbed a lot of parents the wrong way, back in the 1980s and 1990s. She created this whole genre that came with important conversations that were once taboo. Decades later, she remains incredibly relevant in her space with many authors trying to emulate her style."25. With which publishing categories are you most familiar? How will this knowledge help you in this position with Emerald Publishing? There is a multitude of publishing categories in which you could bring experience. This experience includes textbooks, magazines, physical books, ebooks, catalogs, journals, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at Emerald. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role. Here is an answer example: "I am most familiar with book publishing, working with seasoned authors, often in the children and young adult realm. This experience will help me at Emerald Publishing because I know how to move content that appeals to a wide audience with significant age and interest gap." Here is an answer example: "Although I am new to publishing, I have the most experience reading and identify best with medical journals. The mediums that I am most familiar with include online journals and other digital content. I have a great eye for design and layout for online publications and believe I could offer Emerald Publishing some fresh insight."26. What is the key to success for a publisher in this digital era? The digital world is transforming traditional publishing, and the interviewer wants to know what you believe to be the key to success amidst this shift. Discuss what you think a publishing company should do, in this digital era, to remain successful and relevant. Keep your response positive rather than shifting into negative language. For instance, mention what is great about this digital era versus focusing on the hardships. Here is an answer example: "I believe the key to success for a publisher in this digital era is to remain relevant in your core area, while also exploring the ways that digital can complement your existing products. If you are a traditional book publisher, for instance, why not explore the impact that a social media campaign could have for a new author. As in any industry, it's critical that we remain up to date with technology so that we are always meeting our audience where they are showing up." Here is an answer example: "The key to success in publishing, and many other industries is listening to your customers and taking action on what they are teaching you. For instance, in the publishing industry, it's critical that we deliver works on topics that people are searching for, and seeking out. We can accomplish this approach through surveys, polls, purchased data, and even some analytics on Google algorithms."27. What drew you to Emerald Publishing? This question is similar to 'Why do you want to work here?'. To answer this question effectively, it's important that you have reasoning that is specific and will stand out from other people competing for this role. Giving a general answer such as, 'You have a great workplace culture' could potentially disqualify you from winning the role. Show the interviewer that you have done your research on Emerald Publishing by coming prepared with some compelling reasons to work for them. Here is an answer example: "I appreciate that Emerald Publishing has remained a strong voice in the educational publishing realm since 1967. You keep your team smaller yet incredibly impactful. I have the desire to learn more about publishing journals and other educational resources. For that, Emerald Publishing is my top choice." Here is an answer example: "Initially, I was drawn to your publishing company when I saw your name in many of my educational resources while attending University. I appreciate that you have been long-standing in your niche and I am eager to grow with your esteemed company."28. Tell me about your experience collaborating with marketing, sales, editorial, and design teams. The hiring authority is looking for details on your experience when it comes to cross-departmental collaboration. In publishing, it takes many passes through many hands to complete a project so, it's essential to Emerald Publishing that you can work well with other people through a variety of departments. Give an example of how you collaborate with a diverse team, in your current role. Here is an answer example: "In my current role we have a staff of 450 people within ten departments. Any given week I will collaborate with marketing, sales, human resources, and IT. These are the departments with which I collaborate most often. I believe that everyone has a great deal of value to offer so, for that reason, I embrace every opportunity to collaborate cross-departmentally." Here is an answer example: "."29. Tell me about a project you completed recently that was ahead of schedule. Deadlines and schedules are of utmost importance in the publishing industry. The interviewer would like to know about your project and deadline related accomplishments. Show that it is vital for you to meet and exceed work-related deadlines. Assure Emerald Publishing that you can remain focused on a project and accomplish your goals ahead of schedule. Here is an answer example: "I complete the majority of my projects ahead of schedule. I believe that my team deserves the best of me and I will work overtime when I can to deliver faster than expected. For instance, I had a new publication release set for January 1. The deadline was right around Christmas but, rather than stressing out around the holidays, I worked overtime every day for the first two weeks of December, to ensure timely delivery." Here is an answer example: "In my current role, I was given the task of migrating our email marketing list to a new provider. I completed the project two weeks ahead of schedule allowing us to start our new email drip marketing campaign sooner."30. What do you expect to be the most significant trend in publishing this year? When you come to an interview prepared to discuss industry trends and happenings, you are showing the interviewer that you have done your homework on Emerald Publishing and that you have a vested interest in what they are achieving within their market. There is no real right or wrong answer here; as the interviewer simply wants to know that you have done some research on the industry. So long as your response is intelligent, the interviewer should be happy with hearing your insight. Here is an answer example: "From what I have read, the most significant trend in publishing is meeting the increasing demand from audiences to have their publications available through a variety of mediums. With a huge number of entertainment options available to consumers these days, it will be essential for publications to continue exploring multiple mediums. For instance, it's excellent that Emerald Publishing has made content available across many digital and print platforms." Here is an answer example: "Independent and new authors who are publishing onto alternative mediums such as Wattpad is one topic that has grabbed my interest. I understand that traditional publishers enjoy searching out for new authors on these platforms because it leads them to the authors and also their loyal readers. I believe we will see many more emerging authors discovered from online writing platforms like this."
Writers for Emerald Group Publishing Limited Answers and Questions
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace.
Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career.
Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise.
Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
First written on: 04/19/2019 Last modified on: 04/20/2019
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For these two, we use the industry in which we believe the company most well-represents and the graduate programs, as the basis for the interview questions and answers that generate for each company or school.
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We believe, most of our visitors can become more likely to succeed in their job interview with hard-work and practice. We believe, the key to success is for our users to rehearse with our interview questions while using our answer examples as an idea generator for their own interview answers.
We strongly want to discourage users from memorizing our answer examples.
That is not the purpose of our website.