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Eloqua Corporation Interview
Questions

24 Questions and Answers by Helen Lee

Published January 30th, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Question 1 of 24
What is your experience with the analytical capabilities of email marketing tools?
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How to Answer
This is an opportunity to share your analytical experience as it relates to email marketing tools. Talk about your understanding of email marketing analytics and the importance of measuring the effectiveness of email marketing campaigns. Whether your experience includes utilizing analytical tools within email marketing platforms or troubleshooting these tools, make sure your answer showcases your knowledge and possible limitations of these tools. Also, try to convey your understanding of the analytical capabilities of Eloqua's tool. If you do not have specific experience with the analytical capabilities within email marketing tools, highlight your analytical skills overall, specifically in the area of email marketing. Make sure to let them know you are well aware of the analytical specifications of Eloqua's tool.
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Top 20 Eloqua Corporation Interview Questions
1.
What is your experience with the analytical capabilities of email marketing tools?
This is an opportunity to share your analytical experience as it relates to email marketing tools. Talk about your understanding of email marketing analytics and the importance of measuring the effectiveness of email marketing campaigns. Whether your experience includes utilizing analytical tools within email marketing platforms or troubleshooting these tools, make sure your answer showcases your knowledge and possible limitations of these tools. Also, try to convey your understanding of the analytical capabilities of Eloqua's tool. If you do not have specific experience with the analytical capabilities within email marketing tools, highlight your analytical skills overall, specifically in the area of email marketing. Make sure to let them know you are well aware of the analytical specifications of Eloqua's tool.

Helen's Answer #1
"Analytics is an incredibly important aspect of email marketing, as it reveals if a company's efforts are producing the desired results. Most, if not all, email marketing tools have an analytics component. This may include predefined reports, interactive tools or both. Through my previous projects, I have had opportunities to utilize some of these analytics tools. In many cases, I have found that these tools do not completely meet the analytics needs of a company, requiring the creation of customized solutions. Using a combination of the platform's available analytics capabilities and a custom built tool, I have helped companies more fully meet their analytics needs with respect to email marketing. I believe Eloqua's tool has excellent analytical capabilities that can be customized to meet clients' needs."
Helen's Answer #2
"My work as an web analyst has given me a greater appreciation of the value in analyzing email marketing data. Analytics can reveal email communications that may require revisions or segmentations that need to be updated. I have worked on projects that have included the analysis of email marketing data and have used a few tools outside of email marketing platforms. Through these projects, I have an understanding of the types of tools that produce more impactful and efficient analyses. Aspects such as user friendliness, report customization and ease of database connections are important to consider when evaluating analytics tools."
2.
Companies partner with Eloqua because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

Helen's Answer #1
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Helen's Answer #2
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
3.
Tell me about the largest financial portfolio you have been responsible for.
Chances are you have gained a lot of momentum through your financial services career; likely being responsible for a larger portfolio every year. Assure the interviewer that you can handle the level of responsibility they are expecting to hand over to you.

Helen's Answer #1
"My responsibilities have always increased over time and in my last position I was responsible for a portfolio of $$$. Can you share with me the size of portfolio that I would be working with here at Eloqua?"
Helen's Answer #2
"I am newer to my financial services career and have worked very hard to develop a strong portfolio this past year. Currently my portfolio is worth $$. What size of portfolio would I be responsible for at Eloqua?"
4.
Artificial intelligence plays an important role in Online Marketing. Eloqua would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.
Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.

Eloqua would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.

Helen's Answer #1
"I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."
Helen's Answer #2
"I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at Eloqua. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."
5.
To help Eloqua remain a strong competitor in marketing automation, it is important to have some knowledge of our competitors. Have you had experience working on or with any other marketing automation platforms or software?
Having some knowledge or experience with marketing automation tools offered by other companies helps team members have a better understanding of Eloqua's position in the marketplace. Awareness of industry players' competitive advantages, as well as market opportunities, will help Eloqua position itself to increase its market share.

Talk about your experience with Marketing Automation tools or platforms, whether as a user or a developer. If you do not have direct experience working with them, share your knowledge of the industry and the major players. Be prepared by conducting competitive research before your interview.

Helen's Answer #1
"I have experience managing the launch of Hubspot Marketing at the last company for which I worked. The Marketing team in our company had chosen to use this Marketing Automation platform for the management of its marketing campaigns, and I was tasked with the technical implementation. Based on my observations, Hubspot Marketing helped the Marketing team plan for and launch integrated campaigns in an organized and efficient manner, allowing for customized messages based on the target population. The interface also makes it user-friendly allowing new users to be trained quickly. Based on my knowledge and experience of these types of platforms, there seem to be opportunities to develop the analytical and AI capabilities to help marketers make smarter decisions."
Helen's Answer #2
"Although I have not worked directly with Marketing Automation platforms or tools from a technical perspective, I am aware of some of the major players in the industry. Marketo has become a successful competitor, offering a tool that is user friendly and covers all of a marketer's digital marketing needs at different stages of the customer relationship development process. My technical background tells me that Marketo offers a platform that is easily integratable into most companies' systems as it works with Salesforce, Microsoft Dynamics, among many others. User friendliness and the expansion of digital marketing capabilities seem to be two areas that Marketing Automation companies are continually expanding on. I believe that analytics and tracking of marketing campaigns needs continual improvement and is an area that Eloqua could concentrate its product efforts on."
6.
When working a sales position with Eloqua, rejection is a part of the job, what are your coping strategies for handling rejection?
As with most sales and marketing positions, working as an employee at Eloqua means you will often need to approach many clients before making a sale. Unfortunately, it is common for potential clients to reject an offer before hearing the sales pitch. To be a strong employee of Eloqua you should to be able to cope with rejection well.

It is normal for salespeople to hear 'no' far more often than they hear 'yes'. Give some examples of coping skills and how you stay positive and motivated when facing rejection.

Helen's Answer #1
"While it always feels great to close a sale, I understand there is a lot of work involved in getting there. One strategy I use to stay motivated is to 'Go for the No'. I set a goal a number of no's for the day, when I hit a rough patch, rejection becomes an achieved goal instead of a problem."
Helen's Answer #2
"I understand that it takes several rejections to get a sale. Not every customer is going to be a great fit with Eloqua nor like it's products or services. It's vital that we have many conversations, some that will lead to rejection, but ultimately will lead to identifying the best potential customers."
7.
Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.
Many companies find customization to be an important part of their email marketing programs. Customization makes the messages more personal and relevant to the recipients, whether they are current customers or prospects. Talk about your understanding of how companies use customization in email marketing and include details of your experiences working with email customization.

Helen's Answer #1
"Personalizing email marketing messages help companies' messages stand out in a crowded inbox. It's important that companies start using more than just the name when it comes to email customization. Many of the more well-known companies use purchase and/or browsing history to personalize the messages they send out. I have worked with companies to link their databases to their email marketing tools to find more impactful ways to customize messages. In the process, I learned how improvements in database structures and data stored can help build more impactful messages."
Helen's Answer #2
"Working with marketing departments of various companies, I have learned the importance of having an impactful message. Customization is one effective way to do this. Although my technical experience in this area may appear limited, I believe my experience on the marketing side will help to build better tools and processes to streamline email marketing customization. Making the process more efficient will help marketers concentrate resources on strategy and less on tasks that can be planned ahead of time."
8.
Reporting and analytics are crucial for Eloqua to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.

You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.

Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.

Helen's Answer #1
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."
Helen's Answer #2
"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."
9.
Eloqua delivers great results to clients by using the best marketing tools and technology. Can you describe a time a client required a customized solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.

To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.

Finally, explain how you were able to test the solution and successfully roll it out for use with the client.

Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.

Helen's Answer #1
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.

After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Helen's Answer #2
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."
10.
As a team member in our technical department, what do you believe will be the most valuable skill you have to offer Eloqua as we continue to strive to be a competitive player in marketing automation and various other marketing tools?
Hiring managers would like to see which technical skills you find to be your strongest assets and if those skills match with the needs of Eloqua. Be sure to select the technical expertise you are most confident about as they may ask more specific follow-up questions about your experience with that particular skill.

As you formulate your response, consider how your specific skill will help Eloqua remain competitive with its marketing automation platform and other online marketing tools. If possible, highlight how your ability may differentiate you from other candidates.

Helen's Answer #1
"I believe my web development skills would be an asset as Eloqua strives to reach its competitive goals. I have had years of experience developing websites with a vast array of capabilities for a variety of large companies. An important aspect of good web development is the ability to make the site user-friendly, and being able to balance that with the robust capabilities of the site. This is important when developing online marketing tools where many core users may have a non-technical background."
Helen's Answer #2
"Based on my knowledge and experience with Marketing Automation platforms, I am confident that my database programming skills would make valuable contributions to Eloqua's continuous efforts to remain relevant in the industry. As more companies look to make intelligent business decisions with a growing amount of data, analytical and tracking capabilities of Marketing Automation platforms will be a capability they will seek. I believe they will be looking for tools that offer powerful analytical capabilities. My database programming skills will help Eloqua improve its platform with increased efficiency."
11.
At Eloqua, we find product development experience to be valuable as a member of the technical team. Talk about your product development experience and what stages of the process you find to be the most challenging.
At Eloqua, having some form of product development experience is very helpful as it gives team members a holistic view of its products. Technical team members are encourage to view the project from different perspectives and to not be caught up in the programming or troubleshooting of the products.

Share your product development experiences, which may include involvement in all phases or maybe only a couple. In your response, include what aspect of your experiences you found to be most challenging and why.

Helen's Answer #1
"Working as a software engineer in a few different corporations, I had the fortunate opportunity to participate in product development projects. These projects were for new products that complemented our current offerings. I had the opportunity to actively participate in all phases - from brainstorming to final product release. One of the most challenging aspects of working in these groups was understanding the roles and perspectives of team members, most of whom worked in different departments. However, this challenge resulted in an invaluable learning experience for me as I gained a better understanding of the company and product development process overall."
Helen's Answer #2
"As a software developer, I have had experience working on product development teams in different capacities. My various roles had me contributing to different phases of the project including brainstorming, programming and product release. In each of these roles, I offered a technical perspective on the proposed product. At times, my participation in these projects proved to be difficult as I tried to communicate the more technical aspects of the product to a non-technical audience. Despite the difficulties, I believe I learned a great deal about the different development phases and the roles each department plays."
12.
A sales position at Eloqua includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond.
More than likely, positions at Eloqua will have an involvement in sales. Eloqua will want to assist their clients and help them achieve better performance on their advertising platform. Unfortunately, in any business, it's near impossible to have 100% customer satisfaction. Therefore, Eloqua will want to see how you handle customer complaints.

Handling customer concerns is an integral part of many sales roles. Describe how you can turn a negative situation into a positive while listening to and addressing the customer's interests.

Helen's Answer #1
"I see negative feedback as an opportunity to highlight our brand's dedication to customers. I respond to the feedback by validating the customer's concerns, apologizing if needed, and offering several suggestions for a solution to the problem."
Helen's Answer #2
"In my previous role, a customer sent an email to our office, she was dissatisfied because she had placed an order by mail, and the package had arrived damaged. I apologized to the customer for the inconvenience and took action quickly to correct the situation. I let the customer know that we would be speaking with our shipping agent regarding the incident, and would immediately ship out a replacement package free of charge."
13.
What is your experience with email marketing automation as it relates to Eloqua's product and service offerings?
In your answer, be sure to include your understanding of the definition and importance of email marketing automation for businesses and Eloqua's product and service offerings. It will be helpful to also outline your technical and analytical knowledge/experience working with email marketing automation. If your experience in this area is limited, be sure to at least educate yourself on the definition of email marketing automation, different tools available and some of the benefits to using them.

Helen's Answer #1
"Recently email marketing automation has increased in importance for companies as they look to streamline the process of communicating to their customers and prospects. Email marketing automation tools help them have the right message ready to send at the click of a button, allowing them to communicate in a timely manner. I have worked with companies to improve their email marketing automation processes. Through my experiences, I have learned ways to improve automation tools to better meet the communication needs of companies. I have gained much knowledge in using data analytics to improve email marketing automation processes and tools."
Helen's Answer #2
"Email marketing automation helps companies concentrate on less repetitive tasks. I also believe it helps them plan communications and react more quickly to events through triggers that send customers and prospects the most impactful message at the appropriate time. Although my experience with email marketing automation is limited, I have learned about the benefits of tools available in the industry and have made efforts to remain informed of new technologies in this area."
14.
Which email marketing platforms have you worked with in the past and which is your favorite?
By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.

Helen's Answer #1
"Although I am aware of many of the email marketing platforms currently available, I have experience working with Drip and Constant Contact. Although Constant Contact is one of the most well-known platforms, I find that Drip offers more powerful intelligent tools that allow users to make more strategic communication decisions when it comes to segmentation and automation. "
Helen's Answer #2
"My experience with email marketing platforms has been primarily with Constant Contact, but I am familiar with several others including Drip, ConvertKit and MailChimp. I have enough knowledge with these tools to understand that each of them have their pro's and con's. For example, MailChimp has excellent support which may come in handy when dealing with the language they use which is less than straightforward. ConvertKit makes segmentation easy for users, but its automation workflow capabilities are limited compared to other platforms."
15.
As an increasing number of people are accessing content via mobile devices, Eloqua wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?
Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, Eloqua shifts its resources to address trends such as mobile marketing.

If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.

Helen's Answer #1
"In my previous position as a developer, I had the opportunity to work on a mobile marketing platform that allowed marketers to manage and measure their mobile marketing efforts in one place. This tool allowed for easy customization, personalization and tracking of marketing campaigns. My responsibility as a developer was to implement additional capabilities based on user feedback. This required me to stay abreast of changing trends in the Online Marketing industry."
Helen's Answer #2
"As a developer, I have not had experience working directly with mobile marketing tools. However, I have worked with different marketing technologies such as content management systems and email marketing tools. My work with a variety of clients on these tools helped me gain knowledge on the overall Online Marketing industry, including mobile marketing. I understand there are different mobile marketing tools and platforms available that allow marketers to create, deliver and track mobile marketing campaigns. I understand the importance of making sure marketing content is visually appealing when delivered or viewed on mobile devices."
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