Eloqua works with a diverse set of clients who have different interests, lifestyles, and needs. You will need great listening skills and the ability to perceive what your client needs are. This way, you can best craft your sales pitch or advertising to appeal to that client.
The interviewer wants to know how you adapt to address your client's key pain points, needs, and desires. Talk about how you crafted your ad or sales pitch to address a need, solve a pain point, or appeal to your client or clients.
"When speaking with potential clients, I ask key questions and take time to hear any unique challenges they may be facing. I then suggest the best product or service to solve their problem, explaining in detail how our product or service will improve their day to day life."
"In my last position, my client produced waterproof flashlights. A large number of our customers were campers. In my advertising, I used natural imagery, and a rugged outdoors look. I used keywords, such as 'Mountains', 'Great Outdoors' and 'Hiking' to appeal to campers. I explained in my ads how a waterproof flashlight was more durable and would work outside, in the rain, wind, and snow, where other flashlights would fail."