In the technology, software and mobile app fields today, accessibility is a huge topic. As a designer with EBSCO Publishing, you will be expected to help create products that are as accessible as possible to as many end users as possible. In this two part question, talk about why you feel that universal design is important in the work that you will be doing with EBSCO Publishing and then really sell your ability to do this by giving an example of a time you used a universal design in your previous work.
"From a very high level, the business success of a program really relies on being universally designed. If we pigeon hole ourselves, a product will only reach a very limited group of end users. But taking that a step further, universal design is the morally right thing to do to help reach people that may not have access to the average program design. Last year, I was part of a project that utilized a voice user interface for users that were deaf or hard of hearing. This simple yet effective design was a huge win for our current customers and in helping drive new business with our groundbreaking software."
"Early in my career, the best piece of advice that I receive was from an experience designer and she said that when UX doesn't consider all potential users, we are no longer working on the user experience. We live in a very diverse world and the programs that I've designed for in the past have certainly had the goal to reach a wide audience. With your financial products here at EBSCO Publishing, this same philosophy applies. Last year, based on some feedback from current customers, we switched our design to include a strong color contract to make the system much more user friendly to color blind users. This was both a simple and very effective change to enhance the look of the program."