How to Answer: Some of our competitors use social media to promote their brand. How do you feel about the social media presence at Caterpillar? Do you feel this type of marketing is relevant to our industry?
Advice and answer examples written specifically for a Caterpillar job interview.
12. Some of our competitors use social media to promote their brand. How do you feel about the social media presence at Caterpillar? Do you feel this type of marketing is relevant to our industry?
What You Need to Know
The interviewer wants to know how deeply you've researched Caterpillar Inc. before your interview. Be sure to visit their social media page on their website, where they state: 'Caterpillar is an active participant in social media channels. Facebook, Twitter, Instagram, YouTube, and LinkedIn are powerful tools that allow us to connect with our customers, investors, potential employees, and fans.' How you answer could reveal how up-to-date you are with industry trends and how impactful you think social media is at the moment.
Written by Kevin Downey on August 8th, 2022
1st Answer Example
"I think the use of social media in this industry is unconventional but a great idea. It's just one way to stand out from your competitors. I like that you have a few YouTube videos showing some of the Caterpillar, Inc. equipment in action. I think this idea could be expanded to Instagram and even Snapchat by showing the general public some unique features of the equipment at Caterpillar, Inc. Social media can be a great teaching tool!"
Written by Kevin Downey on August 8th, 2022
2nd Answer Example
"I believe social media marketing is relevant to any industry at this time. Social proof is an important factor in consumer decision making, even in the heavy machinery industry."
Written by Kevin Downey on August 8th, 2022