Updated on March 26th, 2019 | Rachelle is a job search expert, career coach, and headhunter who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
How do you learn and grow when it comes to branding, design, and marketing?
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It is essential for Carmichael Lynch that their team members are interested in continuous professional development. Discuss with the interviewer what you do to make sure you are on top of industry trends. Talk about what you do to keep yourself educated on new design techniques. Show the hiring authorities at Carmichael Lynch that you have a desire to expand your design knowledge continually.
"I agree with Carmichael Lynch that continuous professional development is critical to my success. In addition to my degree, I recently earned my Brand Management Certificate. I enjoy taking online courses and workshops, ensuring that I remain up to date on the latest branding, design, and marketing trends."
Second Answer Example
"I do a lot of reading, educating myself on topics related to marketing, design, and branding. Also, I grow and learn by committing to at least one online course per quarter. This past month I took a workshop on the psychology behind brand colors and other design elements."
If an interviewer asks you any questions related to how they can help you, then you should rejoice! Companies who ask potential employees what they can do for them, are often a flatter organizational structure and often fabulous companies to join. Think of a time when your creative juices were flowing. What were the surroundings, or which resources were available to you? Be sure to thank the interviewer for a question related to your needs!
"Thank you for asking! For me, a flexible work schedule and a moveable workspace are all factors that allow me to be at my most creative. For instance, in my current role, we can start late and stay late, or come in early to have a quiet coffee and get our day going. Also, I am not chained to one specific desk. Our workspaces flow throughout the office."
Second Answer Example
"I love to exercise my creativity, so - thank you for asking! I am at my best, creatively speaking when a team mentality is encouraged. This mentality could mean group huddles at the beginning of the day, group coffee breaks, or after-work drinks."
Besides compensation, what do you value the most in the workplace?
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Financial compensation aside, the interviewer would like to know what is most important to you when looking for a new job. Your answer will show the interviewer some direction when they are ready to make you an offer of employment. You can talk about health benefits, work-life balance, workplace culture, growth, or even continued education opportunities. The sky is the limit!
"What I value most in the workplace are growth opportunities. I am missing this in my current role and very much look forward to working with a company who will provide me with bigger moves as I prove myself."
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"For me, the room for creativity and a flexible workspace is significant. This flex could include a great office where it's easy to collaborate, or the ability to work from home when needed."
Name one suggested area of improvement from your last performance review.
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The interviewer would like to know which area of improvement your current boss has brought up, most recently. You do not need to go into in-depth detail on your performance review. Briefly mention one area that you are looking to improve and what you are doing to implement that constructive feedback. If you do not receive formal performance reviews, you can rely on a conversation or meeting that you have had at work in the last three months or so.
"My current boss recently mentioned that my knowledge in the latest social media algorithm updates could be stronger. I immediately enrolled myself in some related coursework which has proven very helpful."
Second Answer Example
"My last performance review covered my future growth with the company. We discussed that my diverse skills could be better utilized. We came to a happy medium by adding on a couple of new responsibilities; however, I cannot see them sustaining my interest for too long."
It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the queries you have are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers for from merely watching a video on their company site!
Here are some sample questions:
- When would you like to have this position filled?
- How long has this role been vacant?
- Is this a replacement search or a newly created role?
- What is your favorite part about working here?
- What is the company's primary goal for this position in the next 12 months?
- Is there anything from my background and experience that I can clarify for you?
- What do you see as the most significant change in this industry over the past three years?
- Is there any reason why you would not hire me?
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? Also, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
Second Answer Example
"I would like to ask if there is anything in my background on which you need clarification? Also, after discussing everything today, is there any particular reason why I would not be the best fit for this role with Carmichael Lynch?"
6. What are the advantages of hiring a public relations firm? Not every company will be large enough to have an internal PR department, which is often where companies like Carmichael Lynch and their sister company, Carmichael Lynch Relate come into play. There are a plethora of advantages to hiring a PR firm such as the ability to find experts in your particular sector, rather than a generalist. Also, a great PR firm will be more neutral and objective when it comes to crisis or reputation management. Discuss with the interviewer the ways that you feel Carmichael Lynch would be of great benefit to their clients. Here is an answer example: "The biggest advantages of hiring a firm such as Carmichael Lynch or Carmichael Lynch Relate include the existing media contacts that you can offer a client, which they will likely not have. Getting ahead of the press is often the biggest key to recovering from a crisis and an independent PR firm will always be much better at this. Also, an agency like Carmichael Lynch will be able to be more objective when it comes to problem-solving, as they are not personally involved in the daily operations." Here is an answer example: "There are many advantages to hiring a PR firm or agency like Carmichael Lynch. Some of these advantages include unbiased opinions, a more proactive team, excellent media contacts, and expertise in a specific niche."7. What are your top two most effective social media advertising methods? There are many effective social media advertising methods including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late. Here is an answer example: "At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible." Here is an answer example: "Right now, the two most effective social media advertising methods have been IGTV where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."8. What makes Facebook or Instagram a great marketing tool? The interviewer wants to see if you understand the capabilities provided by Facebook and Instagram to advertisers. You want to show them that you are not only aware of the offered and available analytics and capabilities but how savvy advertisers could best leverage them. Here is an answer example: "As a start, Facebook and Instagram boast large user base. I believe Facebook has over 2 billion active users and Instagram has 800 million. That gives you a wide audience spread across the globe. The strength of Facebook and Instagram's ad analytics is that it gives you the ability to target customers much more accurately. You can target them based on location, gender, and other profile info. But more importantly, you can target people based on behaviors in a way that wasn't possible before - based on their preferences ('like' patterns), their network, activities, etc. They also are often able to track the customers' paths and behaviors even when they are outside the platforms, making their understanding of each customer's profile and preferences more accurate." Here is an answer example: "While Facebook has very robust analytics and bigger base, it's important to caveat it with the fact that its fastest growing base is seniors where Twitter is mostly under 45. Also, even though Twitter only allows for simple/concise micro-PR messages compared to Facebook where you can show more in-depth content, it's a lot easier to get followers on Twitter than it is to get likes on Facebook. So deciding which platforms to use depends on the specific campaign, target demographics, and messaging."9. Describe your experience working with digital advertising. Before getting into the details of your technical experience, the hiring managers at Carmichael Lynch would like assurance that you know the area of digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising, but also make an effort to describe your knowledge in this area. Here is an answer example: "My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the account managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process." Here is an answer example: "In a few of my previous positions, I had the opportunity to work with the marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising could be and the importance of using the right technology for each step of the process. This technology gives the digital advertising campaign the best chance at meeting its goals."10. How does data drive a business' success? Data-driven decision making is becoming a more significant topic every year. Companies can leverage data analytics to determine:
- Competitive analysis
- How, when, and where products are used
- Customer demographics
- Pattern analysis
- Business growth
Talk to the interviewer about the ways that you feel Carmichael Lynch clients can best use data to drive the success of their business. Here is an answer example: "When I take a hard look at the many uses of data, I see that data can be collected in a plethora of ways to determine the success of a new product launch, competitive analysis, or patterns that occur, which may not be seen by the human eye. In my career, I have the most experience using data to help drive employee productivity and onboarding solutions which can save a company thousands of dollars." Here is an answer example: "Data can drive every aspect of a business' success if approached and utilized correctly. In my experience, I have seen that companies underutilize what a full data analysis approach can do for them. Analytics programs should be set up for marketing, sales, employee productivity, product efficiency, competitive analysis and more."11. Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes? With the high level of competition in the data industry, companies are continuously introducing new products and services to remain relevant. Carmichael Lynch would like to know that you will be proactive in educating yourself about the changes in the industry. Talk about resources you would use to remain informed to updates and changes in the data industry. Also, communicate that you understand the importance of remaining current on the continuously evolving industry. Here is an answer example: "Keeping abreast of the changes in the data field is important if a company wants to remain competitive. Companies need to know what technology is offered in the industry, so they don't lose their clients to the competition. I remain informed through various online resources such as industry blogs, journals, and community forums. Also, conferences and seminars are also informative sources to learn about changes in the industry, and I do my best to attend these regularly when budgets allow. Also, it is important to ensure that knowledge is shared across departments within the company. I have found holding sessions such as 'Lunch and Learns' help with internal knowledge sharing." Here is an answer example: "Keeping informed of the technological advances of the data industry pushes companies to remain innovative themselves. I believe companies remain competitive by improving on the ideas of others. I remain informed through continuous communication with my network. Whether through email, online communities or social media, including LinkedIn and Twitter, I read articles from industry journals and information shared by my network. I believe it is important to be a part of an active network of professionals involved in data within their companies. Also, when my schedule allows, I attend networking events where I continually meet new industry professionals."12. With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other? The interviewer wants to be sure that you bring the required expertise to work at Carmichael Lynch. Be prepared to discuss the advertising vehicle with which you are most familiar. If you have a portfolio of work, be sure to bring it with you to the interview, ready to show examples of the most impactful ad campaigns you have created throughout your career. Here is an answer example: "The bulk of my career is with traditional print advertising including magazines and billboards. I have spent the past three years pivoting my career more towards digital ads; however, my greatest strength remains in print advertising. I look forward to bringing my years of experience to work for Carmichael Lynch, strengthening your reach in the print advertising and traditional media sectors." Here is an answer example: "I am most familiar with digital content and advertisements geared toward social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With that said, I have excellent copywriting skills that apply to other advertising vehicles such as billboards, television, and print."13. In your opinion, how are promotional messages best delivered on social media? What are your thoughts when it comes to excellent delivery of promotions, on social media? A lot of social media efforts are free; however, this low cost means that there are so many ways to approach these platforms. Therefore, it's easy to muddle your message. Discuss with the interviewer, the types of promotional messages that are working best for you or your clients right now. Here is an answer example: "My favorite method of delivering brand and promo messages right now would be influencer marketing. I prefer making connections with micro-influencers who get real, highly-targeted engagement. I believe micro-influencers are an excellent way for many brands to affordably get their name out there while ensuring their message is not lost in the crowd." Here is an answer example: "The best promotional messages are delivered using crisp, professional video. I am a huge proponent of video promotions because they uphold the purpose of ads, yet - are delivered in a way that social media users feel it belongs naturally in their feed."14. In your opinion, what is the best practice for handling bad press? Did you know that Carmichael Lynch has a sister PR company called 'Carmichael Lynch Relate'? Carmichael Lynch Relate works very hard for their clients, ensuring that any bad press, or public crisis, is handled with professionalism and suave. The interviewer would like to see that you are on the same page as Carmichael Lynch, as a whole, when it comes to helping their clients manage their reputation through a crisis or bad press. Here is an answer example: "I believe the best practice for handling bad press is to have one dedicated spokesperson for the company, who can create a consistent message and image for the public to absorb. Generally, this would the be CEO or another leader of the company, who has been trained on positive talking points when dealing with the press. Despite the crisis, this person should remain focused on the positive aspects of their company by speaking to its strengths." Here is an answer example: "Many companies have recovered very well from a crisis, and the common factor seems to be getting ahead of the bad press. One step could be to push negative reviews and bad comments away from page one, using SEO techniques. Another would be to call the media and get your talking points out before they can turn a negative situation into a full-blown crisis. This effort could including putting together a list of potential questions, and having key members of the company practice answering those specific sets of questions." Here is an answer example: " Here is an answer example: "Man" Here is an answer example: "Many" Here is an answer example: "Many "15. What is one compelling reason to only publish high-quality content for our clients' campaigns? This question is asked to understand what you believe to be an essential effect of content quality. You may provide a technical answer explaining how it ties into search engine optimization, or you may answer resulting in brand perception. Consider the position you're interviewing for with Carmichael Lynch and what type of answer will demonstrate how you prioritize according to your related scope of responsibility. Here is an answer example: "Search engine ranking is an important reason to publish only quality content during a marketing campaign. Search engines are programmed to detect low-quality content including offensive search engine optimization practices like plagiarism, excessive affiliate links, keyword stuffing, and irrelevant subject matter. When a search engine detects content that includes these types of things on a website it causes it to appear lower in the search results and the site's overall quality rating decreases. The site then becomes more difficult for the audience to find, which is the opposite of what we want to happen as a result of publishing content." Here is an answer example: "Customer perception is a compelling reason for ensuring that only content of high quality is used during campaigns. If a customer visits a company's website to get information on a particular topic and runs into fluff content - like articles that seem promising by their headlines and then provide no real value - or poorly written articles with spelling, grammatical, and especially informational errors, they can immediately get the perception that the brand is unreliable. Customers are not always forgiving, and one poor experience with a brand can cause them to never return to the website again. It can even deter them from interacting with the brand on other channels because outside of the site and even offline, they can carry that negative perception with them."16. How do you believe social media has changed the public relations game? Social media has changed the way we do nearly everything in business, and the interviewer would like to know the ways you believe it's had the most significant impact when it comes to PR. Carmichael Lynch is well known for providing expertise in media relations and social innovation, and they also have a sister PR company, so it will be vital for you to show your depth of knowledge on the topic of social media and public relations. Here is an answer example: "Social media has changed the PR game in every imaginable way. Social media has entirely changed how companies communicate with their target customers and vice versa. Communication through traditional advertising used to mean one-way communication, and social media has changed it to be a two-way street. Now, customers can engage with any brand by liking, sharing and commenting. This engagement means more real-time data for companies, on how their content is performing, allowing them to quickly steer away from a potentially ineffective, or even damaging campaign." Here is an answer example: "I believe that social media has forced companies to look at the flaws in their customer service, and customer engagement strategies. Social media now ensures companies build genuine customer relationships through conversation. Today, customers can take to Twitter to report bad customer experiences, for instance. This action means companies must address complaints immediately."17. How can we leverage social media as part of our customer service? Increasingly, social media is being considered not just a marketing channel but also as a customer support channel as well. That means that marketing/lead generation and customer service may overlap, which impacts both external strategies as well as internal operations and team structure.
Think about whether this makes sense for Carmichael Lynch given their products and customer base. Consider the possible risks and dependencies as well. Here is an answer example: "That's a great question. Given the level of engagement we want to and could pursue on these platforms, it may make sense to use them as a customer support channel since gathering feedback on brand, and product perception happens on marketing and customer support platforms alike. But only when it has a low risk of airing our dirty laundry to both existing and new customers - in which case, it might be wiser to keep the two separate for the time being. Also, we should be able to handle the volume of customer support requests that may flood in once we open up this channel. Studies show that customers expect 2 min response time on social media, so we have to be careful about managing expectations." Here is an answer example: "Nowadays many companies offer customer support on social media - Facebook provides tools to enable these B2C support interactions on their Messenger. It may give us a good opportunity to showcase the quality of our support to our customers, deepening the trust in the brand. Practically, it might be an efficient way to alert customers of any anticipated or identified issues or updates as well. Airlines use Twitter to alert customers about any flight delays, for example. However, social media channels today aren't necessarily built for all support needs so the key is defining and communicating the scope of issues we could support on these platforms."18. Proper planning enables a marketing team to publish well-thought out, timely content. If leading a content initiative at Carmichael Lynch, how would you suggest to plan for it? You can answer this question by providing a suggestion from your past planning experience from an initiative that went well, or you can give a more data and process-focused response. Whichever you choose, be detailed enough to show that your know-how enables you to lead a content marketing plan. Here is an answer example: "With previous content marketing campaigns, I have always started by briefly analyzing campaign goals and the buyer persona. So, I would suggest beginning here by deciding on content structure, then make decisions on publishing platforms and sequence. To stay organized while putting together and carrying out the plan, using a robust scheduling tool is imperative. Once we have the foundation of the plan in place, we'll come up with names, subjects, formats and assign someone on the team to each piece of content. We'll also decide when the pieces will be published and decide how we'll regroup to review their performance." Here is an answer example: "I would suggest planning a content strategy around various kinds of important data. This strategy can mean researching to find opportunities across the internet based on commonly searched keywords and finding ones that could be easy to rank for. You may determine that certain keywords can be ranked for by posting a blog of X amount of words, a video, or that there are specific platforms where you can place content to meet the demand of the searched topic. There is also data that can be used from internal or external sources to help you decide on the content format, best times of day to post, etc. With all of this information, you can compose a great plan, then use an editorial calendar, automation, and scheduling tools to roll it out smoothly."19. Do you have experience with big data tools for machine learning such as Apache Spark? Apache Spark is an analytics engine for big data processing. The interviewer is interested in learning more about your exposure to tools for machine learning. Talk about the tools and systems in which you bring experience. If you are aware of the tools used at Carmichael Lynch, then focus on your exposure to those. If you are unsure of the tools that Carmichael Lynch uses, you can take this time to ask. Here is an answer example: "I have experience with Apache Spark, and consider myself an intermediate user in this particular tool. I also have about five years' experience with Caffe, which is a deep learning framework. Could you share with me the tools you use most often at Carmichael Lynch?" Here is an answer example: "I am newer to the industry but am somewhat familiar with a couple of Apache products including Spark, Mahout, and SINGA. I am interested in learning more about the tools you use for collecting and organizing big data. Which tools are most often used here at Carmichael Lynch?"20. What expertise do you bring in digital KPIs and analytics? Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some important KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track. Here is an answer example: "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral and I look forward to achieving more of that in my career with Carmichael Lynch." Here is an answer example: "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."21. Describe to me the types of digital media you are most experienced with. There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar, allowing you to best help their clients while adding value to their campaigns. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Carmichael Lynch job description. Here is an answer example: "In my current role I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the Carmichael Lynch job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements." Here is an answer example: "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."22. A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective? Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated. While the creative and strategic elements of content creation will cross over into one another, don't talk about the creation process when answering this question much, if at all. Here is an answer example: "A content marketing strategy always starts with data about the audience to ensure the content is appropriately created and distributed. The data will tell you what kind of content your audience will enjoy, where and how you can expect them to consume it. Timing is also important, and research can be used to figure out the best times of the month, week, and down to the time of day when posts will get the best visibility. After forming and deploying a content plan, it's important to be consistent with analyzing the performance of all posts, which means looking at various engagement metrics like impressions, clicks, shares, likes, and comments - not just the number of comments but what's being said by the audience. All of the before mentioned let you measure the success of your plan and make continuous improvements." Here is an answer example: "Data from different sources, for example, keyword research, surveys, or machine learning, needs to be analyzed to plan the best possible content and its reach, both organically and during paid promotions. Planning what topics to cover, keeping an editorial calendar, and knowing how to recycle posts effectively are important parts of creating a feeling of consistency and the proper messaging for a brand's audience. Lastly, it's a good idea to balance the human element with automation tools that will allow your content to be distributed in a timely and organized way that best fits the preferences of your audience."23. In which ways do social media companies use machine learning? A variety of industries uses machine learning, and social media has jumped on the trend as well. The interviewer wants to see that you understand the depth of ways that machine learning can be applied. Discuss how you believe social media companies use machine learning to advance their businesses and features. In the end, Carmichael Lynch knows that your depth of knowledge will be beneficial for their clients. Here is an answer example: "Social media companies, such as Facebook and Instagram have billions of users, and are very smart to harness the power of machine learning. From what I have seen so far, Facebook uses ML for things like news feed suggestions, and friend tagging features. I have seen ML in action on Instagram by friend recommendations as well. With companies like Twitter, machine learning is used for personalized news feeds." Here is an answer example: "Often, as social platform users, we are unaware of the ways that social media companies track our information to make personalized suggestions. From my understanding, companies like Facebook, Instagram, and Twitter use machine learning for features such as friend tagging, news feed suggestions, and targeted advertising. ML has undoubtedly changed the social platform in a big way."24. What is your favorite data management tool at the moment? This question offers an excellent opportunity for you to discuss the tools that you use in the workplace, and also to learn about new tools of which you may not be aware. Discuss which data management tools are your favorite at this time and if you are comfortable, as the interviewer about theirs in return. Here is an answer example: "There are many amazing tools available for data management, and new options coming out all the time. Right now, I appreciate Power BI from Microsoft. It is a powerful business analytics service, and I love the interactive visualizations and intelligence capabilities. I love to learn about new choices in data management tools. Could you share with me your current favorite?" Here is an answer example: "Collibra is a tool that I currently use daily and one that has made my job significantly easier in many aspects. The tool is related more to data governance, allowing me to access and control data in a way I never thought possible. Are you familiar with the program? I would be happy to hear of any other recommendations you have as well."25. In your opinion, is data a true asset for a business. Why or why not? Many companies still struggle with the idea that their data is a real asset when it comes to their business. The interviewer would like to know that, if a client asked you about the importance of their data, that you would give a well-thought-out and appropriate response. Share with the interviewer why data is indeed an asset. Here is an answer example: "Since acquiring data comes with a significant cost, I believe it is fair to say then that data is an asset. Data can give precious insight into a company's operations, financial strength, future scalability, and more. By properly analyzing data, a company can open itself to millions in growth. For these reasons, I absolutely consider data to be a true business asset." Here is an answer example: "It is interesting to me that this idea is still in question with some of the clients with which I work. I recently read a study claiming that 36% of businesses lack the tools needed to extract and analyze the information and data that they have. When a client asks me if their data is valuable, I always reply with a hearty 'yes!' It is expensive to gather data, but also more costly to never analyze your data."26. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with? Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.
The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.
Every dollar counts, even if you are working for a massive company like Carmichael Lynch! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful. Here is an answer example: "Most of the budgets that I have worked within are spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that every dollar is treated as though it's my own; being wisely allocated and accounted for." Here is an answer example: "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."27. What methods do you use, to work within a brand's voice consistently? When working on digital content, you will be asked to remain in line with your employers brand, and the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving brand voice, and be sure to express that you understand the importance of this skill. Here is an answer example: "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project." Here is an answer example: "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."28. The technology available to our campaign managers is continually changing and improving. How do you remain current with the changing industry? To add value as a Carmichael Lynch team member, it is essential that you remain current to changes in the industry. Whether through formal or informal means, hiring managers want to be assured that you will make strides to stay informed and continue learning about trends and new developments in the digital advertising industry. Through your response, convey that you are interested in professional growth that will contribute to Carmichael Lynch's strategic goals. Here is an answer example: "From my experience in the digital advertising industry, I have witnessed the many technological changes and improvements that have benefited marketers. I understand that to get a full picture of the industry climate; you have to go outside the company's walls. I belong to several industry professional groups online where I am informed of seminars and training sessions as it relates to digital technology. The information I acquire from these gatherings has been valuable as I implement my learnings into my job responsibilities and share with other team members within the company." Here is an answer example: "My experience at various companies has shown me that informal learning can be just as valuable as formal training sessions or seminars. I continually seek out ways to learn more about the digital marketing industry, whether it's from the tech side or the creative side. By connecting with clients, co-workers in other departments or professionals in my network, I have gained valuable insights into the Digital Advertising industry. The knowledge I gained has given me new perspectives on my work and the industry overall while giving me the tools I need to add value to the company."29. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases? Your interviewer wants to know how familiar you are with the marketing industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.
You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.
Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer. Here is an answer example: "I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this." Here is an answer example: "Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation, and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."30. What do you believe is the biggest culprit of reputation crisis, today? The interviewer would like to understand what you believe to be the biggest driver of crisis for companies, today. Discuss how you feel the digital age has affected the way companies are viewed in the public eye. You could also address common factors that you see when it comes to reputations threats, today. Here is an answer example: "I believe that the biggest culprit of reputation crisis today remains an unclear vision. When a company seems split on their vision, their talking points, and their overall brand, that will be a significant weak spot. The moment something goes awry, this weak spot will grow and threaten the health of the company in its entirety." Here is an answer example: "In today's digital age, I believe the biggest culprit of a reputation crisis is lack of planning when it comes to the social media and social networking side of a business. The internet is forever, and many companies still do not have clear branding and messaging strategy when it comes to their online footprint. These days, all it takes is one bad tweet that is misconstrued by the public, and a company could be facing a firestorm online."
Writers for Carmichael Lynch, Inc. Answers and Questions
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace.
Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career.
Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise.
Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Jen Hong is currently a freelance writer and consultant while she is getting her Executive MBA and taking courses in innovation, data analytics and blockchain. She has worked as a strategist in financial services, fintech and health tech. She has interviewed with over 45 tech companies in the last 2 years (across various industries) and also has 2-3 years of experience interviewing interns, analysts, managers, and some senior executives as the operations lead.
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
First written on: 03/25/2019 Last modified on: 03/26/2019
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