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Canoe Interview

25 Questions and Answers Written by Rachel Marcelle

Written on March 27th, 2019 |
Question 1 of 25
A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?
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How to Answer
Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

While the creative and strategic elements of content creation will cross over into one another, don't talk about the creation process when answering this question much, if at all.

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Question 2 of 25
Tell me about your experience using hashtags to increase the visibility of your social media content.
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How to Answer
You can answer with working knowledge of how hashtags allow posts to be found across platforms or give examples of specific experiences you've had with using them in order to ensure content is seen.

Avoid suggesting any hashtag practices that are spammy to show how you can be effective in using them market content while remaining professional.

Question 3 of 25
What makes Facebook or Instagram a great marketing tool?
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How to Answer
The interviewer wants to see if you understand the capabilities provided by Facebook/Instagram to advertisers. You want to show them that you are not only aware of the offered/available analytics and capabilities but how they could be best leveraged by savvy advertisers.

Bonus points if you can mention other competitors in the market and compare the platforms.

Question 4 of 25
When working with Canoe's clients, it is useful to have some understanding or experience with Community Relations. Tell us about your experiences in this area, a challenge you faced and how you overcame it.
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How to Answer
Community Relations can play a major role in public relations campaigns, therefore Canoe's hiring managers are looking for candidates who have experience building relationships with community organizations. Part of the challenge is identifying those organizations that are a good match with a client's brand and company values.

In your response, be sure to highlight at least one specific community organization you started a relationship with and mention any challenges you faced and overcame. Talk about why this particular organization was a good fit with your past company or client.

Question 5 of 25
Canoe is looking for candidates who are able to handle crisis communications quickly and effectively. Do you have experience handling communications for a company during a crisis situation?
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How to Answer
Crises come up quickly and unexpectedly and Public Relations need to react quickly to limit any damage to the company's brand or reputation. Canoe's clients need Public Relations experts who are prepared for these type of situations.

Include in your response a specific example of a crisis situation you handled and explain how you went about managing the situation, particularly as it relates to communications. If you have not had experience in this area of Public Relations, talk about what you think would be important to consider when handling crisis communications for Canoe's clients.

Questions 6 through 25
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Writers for Canoe, Inc. Answers and Questions

Rachel Marcelle
Rachel Marcelle is a Full Desk Recruiter and Career Blogger whose passion is helping others to reach their goals. She helps HR Teams and Hiring Managers set realistic and appropriate staffing expectations in order to build the best possible teams, cultivate healthy cultures, and attain set business plans. She spends much of her time screening and coaching candidates. She works with them and hiring teams bilaterally, preparing them for all phases of the interview process, and continually networks to nurture opportunities for both companies and individuals.
Jen Hong
Jen Hong is currently a freelance writer and consultant while she is getting her Executive MBA and taking courses in innovation, data analytics and blockchain. She has worked as a strategist in financial services, fintech and health tech. She has interviewed with over 45 tech companies in the last 2 years (across various industries) and also has 2-3 years of experience interviewing interns, analysts, managers, and some senior executives as the operations lead.
Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Ryan Brown
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
Published: 03/27/2019

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