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CBS Corporation Interview
Questions

30 Questions and Answers by Rachelle Enns

Published May 28th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
Have you ever had to pitch an idea? If so, how was your presentation received?
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How to Answer
If you are new to your career in television, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of CBS or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.
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Top 30 CBS Corporation Interview Questions with Full Content
1.
Have you ever had to pitch an idea? If so, how was your presentation received?
If you are new to your career in television, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of CBS or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

Rachelle's Answer #1
"I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."
Rachelle's Answer #2
"I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit CBS greatly when it comes to my future involvement in pitch meetings."
2.
How do you think that online media has changed traditional print and broadcast media approaches in the past 10 years?
This industry is ever-changing, and all types of media outlets have been scrambling to keep up with the speed of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional media since the introduction of online media.

Rachelle's Answer #1
"Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional print media has become lighter and more entertainment-driven because of this."
Rachelle's Answer #2
"I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that newspapers are often struggling with sales, and we have global 24/7 news channels."
3.
Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.
CBS is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two, where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.

Rachelle's Answer #1
"In my current role, I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"
Rachelle's Answer #2
"As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within CBS and getting to know a few of your teams!"
4.
Walk me through your editing experience. How would you rate your editing skills from 1-10?
Even if your primary role with CBS is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on in the past.

Rachelle's Answer #1
"I have helped to edit documents large, and small, including whitepapers, web copy, and sales contracts. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details."
Rachelle's Answer #2
"Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."
5.
How do you think video-on-demand services are affecting the media advertising industry?
The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a financial services firm, conducted an extensive survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.

Rachelle's Answer #1
"I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before each video. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."
Rachelle's Answer #2
"I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, meaning that advertisers have to be incredibly sharp in their messaging. I think this is a great change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."
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