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CBS Corporation Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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CBS Corporation Interview Questions

  1. 1.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for multiplatform media conglomerate like CBS Corporation! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Rachelle's Answer

      "Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  2. 2.

    Walk me through your experience in the television and media industry.

      Take a few minutes to walk the interviewer through your resume. Highlight any particular experience you may have with television and radio. Be concise and be sure to avoid speaking poorly of any previous employers and experiences.

      Rachelle's Answer

      "I began my career in media in a volunteer role with my local television station. From there, I started to assist with writing broadcast scripts. I left that role to attend university and recently graduated with my communications degree. I am now looking for my first opportunity in media, and very much look forward to seeing my career grow with CBS Corporation."

      Rachelle's Answer

      "I have been working in the television and radio industry for the past eight years. After graduating with my degree in Media Studies and Mass Media, I joined our local radio station as a content writer. From there, I took on a role as a junior editor; then a team leader for a small team of editors. At this point, I am now looking for an opportunity to grow, which is why I applied for this role with CBS. I love this industry and look forward to continuing my success here."

  3. 3.

    Market research is essential to CBS to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for CBS is because of your solid reputation for reputable sources and research. In my previous positions, I have earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, and I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  4. 4.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

      Even if your primary role with CBS is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on in the past.

      Rachelle's Answer

      "I have helped to edit documents large, and small, including whitepapers, web copy, and sales contracts. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details."

      Rachelle's Answer

      "Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."

  5. 5.

    How is social media changing the way people consume news, today? What can CBS do to remain relevant?

      With 'fake news' running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!

      Social platforms allow people, who may otherwise not take the time to sit down and watch a network news program, to stay in-the-know. Talk to the interviewer about what CBS can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.

      Rachelle's Answer

      "I believe that social media has changed the way people consume news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, CBS is doing an excellent job in remaining relevant. My only suggestion would be to increase the content on Instagram's IGTV, which is relatively new but very relevant."

      Rachelle's Answer

      "Social media is broadening the conversation to include people who would otherwise not take the time to be involved in current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow CBS closely on multiple channels and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable effort that I can help CBS with, should I be the successful candidate."

  6. 6.

    Think of a time you had to gather information from multiple sources. How did you determine which data was relevant and reliable?

      As a broadcast, news, or live programming professional, you are aware of the fact that there are many unreliable and irrelevant sources of information out there. Walk the interviewer through the steps you take to ensure that the sources you work with are credible.

      Rachelle's Answer

      "I believe that a credible source is one that is unbiased and can be backed by facts. It's also important to ensure that the source is current and relevant to the intended audience. These are the factors that I always check into to ensure the information I receive is relevant and reliable."

      Rachelle's Answer

      "Relevant and reliable information and data are what sets trusted programming apart from the untrustworthy. When I need to gather information from multiple, or even new sources, I do a lot of digging to make sure that everything said can be backed by true and current facts. During my internship, I performed a lot of work related to fact-checking and ensuring our sources were credible. I look forward to bringing what I learned during those weeks, to CBS."

  7. 7.

    If you could pitch an idea for a news segment today, what would it be?

      The interviewer would like to get to know you apart from your resume. Since there are multiple areas of interest when it comes to the news (current events, sports, politics, etc.), CBS wants to uncover what sparks and motivates you the most. Discuss an idea you would pitch for a news show today if you had full control. Be sure to show excitement and enthusiasm!

      Rachelle's Answer

      "I love to pitch show ideas, and I have a running document with ideas that come to me throughout the day. I am working on smoothing a few of them out right now. One of these ideas is a show on emerging female athletes in our region. I believe there are so many talented girls out there who could use an extra boost of funding and community support. If you're interested, I would be happy to flesh that idea out further and formally pitch it once I begin working for CBS."

      Rachelle's Answer

      "I would love to gain more experience when it comes to pitching news segments. I am very dedicated when it comes to political topics and reporting. I would pitch a news segment giving viewers an insiders' look at how campaigns are built and won. I find this topic fascinating, and am sure your audience would as well."

  8. 8.

    How has on-demand video streaming changed the way you consume content?

      CBS Corporation offers a variety of platforms for the consumption of content. The interviewer is curious how often you stream content versus using more traditional broadcasting methods to consume your content. Share how the introduction of on-demand video streaming has changed the way you watch your favorite shows, look for videos, and even how you pay attention to media advertising.

      Rachelle's Answer

      "I watch a lot of on-demand video streaming through sources such as YouTube, Netflix, and even IGTV. I believe that on-demand video streaming saves me a lot of time as it's now effortless to search for, and find, the videos that I want to watch. I also find that I pay more attention to ads since they are more interesting and relevant than many of the ads seen on television."

      Rachelle's Answer

      "On-demand video streaming certainly simplifies life; however, it puts me on my device more than ever. I like to consume content in smaller bits now, but that also means picking up my phone or tablet more often during the day. I think that streaming reduces the time I spend watching commercials, but the ads that I do see are much more targeted and relevant to me."

  9. 9.

    Have you ever had to pitch an idea? If so, how was your presentation received?

      If you are new to your career in television, the idea of pitching may make you feel weak in the knees. If you have the experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.

      Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of CBS or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature.

      Rachelle's Answer

      "I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm."

      Rachelle's Answer

      "I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, robust data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery, which I believe will benefit CBS greatly when it comes to my future involvement in pitch meetings."

  10. 10.

    How do you think that online media has changed traditional print and broadcast media approaches in the past 10 years?

      This industry is ever-changing, and all types of media outlets have been scrambling to keep up with the speed of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional media since the introduction of online media.

      Rachelle's Answer

      "Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional print media has become lighter and more entertainment-driven because of this."

      Rachelle's Answer

      "I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that newspapers are often struggling with sales, and we have global 24/7 news channels."

  11. 11.

    Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.

      CBS is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two, where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.

      Rachelle's Answer

      "In my current role, I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"

      Rachelle's Answer

      "As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within CBS and getting to know a few of your teams!"

  12. 12.

    How do you think video-on-demand services are affecting the media advertising industry?

      The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a financial services firm, conducted an extensive survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.

      Rachelle's Answer

      "I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before each video. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."

      Rachelle's Answer

      "I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, meaning that advertisers have to be incredibly sharp in their messaging. I think this is a great change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."

  13. 13.

    Market research is essential to CBS to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and online publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for CBS is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  14. 14.

    With which media categories are you most familiar? How will this knowledge help you in this position with CBS?

      There is a multitude of media categories in which you could bring experience. This experience includes magazines, books, online content, television, radio, podcasts, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the media activities at CBS. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

      Rachelle's Answer

      "I am most familiar with television and film, working with seasoned producers in the industry, often in the documentary and education realm. This experience will help me at CBS because I know how to help create content that appeals to a wide audience with significant age and interest gap."

      Rachelle's Answer

      "Although I am new to media, I have the most experience with online publications related to current events. The mediums that I am most familiar with include online magazines and blog content. I have a great sense of the tone already present on CBS' online publications and believe I could be a valuable team member right away."

  15. 15.

    The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?

      It is vital to CBS that you offer flexibility in your schedule. Since the news never stops, neither will CBS and their news reporting efforts. Discuss your calendar with the interviewer, highlighting any limitations that you may have. Be as flexible as possible, showing that you are a team player.

      Rachelle's Answer

      "In my current role, I worked the overnight shift for eight years. Through my tenure and solid news programming work, I earned a seat in the daytime news operation. This shift is my preference for any roles moving forward. With that said, I have no issue working overtime or jumping into the odd overnight shift to help out my team."

      Rachelle's Answer

      "Being new to my career in news programming, I fully understand that I should take the types of roles offered to me at this time. If CBS has overnight shifts with some overtime, weekends, and holidays then count me in. I am looking forward to carving out a career with CBS and have no issue starting where I am needed."

  16. 16.

    CBS Corporation strives to be first in all we do. How do you stay ahead in the latest television trends?

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  17. 17.

    A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

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  18. 18.

    What methods do you use, to work within a brand's voice consistently?

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  19. 19.

    How do you transition between the creative and analytical sides of publishing?

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  20. 20.

    What drew you to CBS Corporation?

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  21. 21.

    The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?

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  22. 22.

    What are the most important components to a successful live production?

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  23. 23.

    How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?

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  24. 24.

    What is the key to success when creating programs that communicate with the public?

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  25. 25.

    Do you have a well-established network of contacts in the television and media industry? If so, how did you go about building this network?

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  26. 26.

    Name for me one effective method for driving audience engagement in the television industry.

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  27. 27.

    Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at CBS, how would you suggest planning for it?

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  28. 28.

    What expertise do you bring in digital KPIs and analytics?

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  29. 29.

    In your opinion, what is the most influential form of media today?

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  30. 30.

    What experience do you have working on live broadcasts for public entertainment?

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