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Bazaarvoice Interview
Questions

26 Questions and Answers by Jen Hong

Published December 28th, 2018
Question 1 of 26
How would you drive on-page and off-page optimization?
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How to Answer
The interviewer is asking to hear about your perspective on the best comprehensive SEO strategy. Briefly state what on-page and off-page optimization strategies include and describe how you'd manage them at Bazaarvoice.
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1.
How would you drive on-page and off-page optimization?
The interviewer is asking to hear about your perspective on the best comprehensive SEO strategy. Briefly state what on-page and off-page optimization strategies include and describe how you'd manage them at Bazaarvoice.

Jen's Answer
"On-page and off-page are the two buckets of overall SEO - on page SEO looks at the content of the sites and off page SEO evaluates the popularity of such content. So on-page determines what we rank for and off-page ranks for how high we rank. Both are critical in improving our visibility but differently managed. For on-page, we have to focus on title tags, headings, links, meta descriptions, etc. Most importantly, the inherent content of each page has to be carefully managed to be truly relevant and engaging. There are many different techniques to use for off-page SEO but I would avoid using black hat SEO such as keyword stuffing and link farming, especially because Google is always making updates to attack these 'shady' tactics. Involving industry influencers and partnering with other sites to co-promote are smarter in my opinion since one quality backlink is much more impactful than 100 mediocre ones."
2.
Tell me about White hat SEO and Black hat SEO.
The interviewer wants to test your knowledge about search optimization techniques. Describe what each entails and explain how/why they are used.

Jen's Answer
"Black hat is used to get higher search rankings often for short-term objectives while white hat targets a human audience often for longer-term goals. So black hat SEO would include things like keyword stuffing, just loading them in the meta tags, link farming, etc. to make the landing page appear for as many keywords as possible. It's basically spamming everywhere you can. White hat, on the other hand, includes things like keyword analysis, backlinking and content improvements to meaningfully and intentionally enhancing user interactions. Using black hat is risky as it's breaking the search engine rules and could lead to your site being blocked and impact your quality scores."
3.
Do you think it is possible to be a good team member, yet disagree with the leader?
In the software and technology industry, you may find a wide variance of opinion, based on peoples' experiences, education, and professional preferences. The interviewer wants to know that you can be diplomatic in the workplace, even when you may not agree with your leader.

Show the interviewer that it is possible for you to be a good team member, yet disagree with the leader from time to time. Explain that you believe everyone is entitled to their own professional opinion, yet capable of maintaining respect for each other at the same time. Show that even if you disagree with the final decision they make, you support the direction the team is heading.

Jen's Answer #1
"Yes, I think it is possible! What makes a great team member is not that they agree with everything but the level of respect and positive thought that goes into the person's communication style. It's okay to disagree; however, you have to communicate your thoughts professionally."
Jen's Answer #2
"Yes, I do believe it is possible to be a good team member, yet disagree with the leader. I have disagreed with decisions my boss has made in the past, but generally, I keep my thoughts to myself, and I know they are the leader for a reason and likely have considered factors, beyond my understanding, for their choices."
4.
If you could start any company, what venture would you choose?
Show your interesting side. Show the interviewer that you are able to identify a problem, dissect it and come up with a sensible solution based on verified data.

It never hurts to throw in industry statistics.

Jen's Answer
"I'd love to start a camping experience planning website. While hiking and camping are fun and healthy, it could be intimidating for many beginners who don't how to get started. 13 million more Americans started hiking/camping in 2017 and 38% of total campers are millennials, # rapidly growing. The preparation takes a lot of research - take finding appropriate locations, for instance. You go to the government websites to print maps of the park with various tracks you need to choose from. You also have to apply for a permit at a certain time once you decide on your camping/hiking tracks; some are lottery systems. Finding appropriate gears is challenging; currently there are only a few players with limited physical locations. As more millennials join the camping community, they have different needs such as unique lodging or activity experience, convenience, and other fun/auxiliary things that traditionally campers didn't really ask for. I want to create a one-stop shop site where they can use an interactive map to figure out which track might be the best one for them based on their desired trip experience and unique needs. The website will focus on digital UX to help guide the end user through all the steps they need to take in planning their trip. I'd target those in the 20s to mid-40s who like to plan group camping trips, rather than hardcore hiking/camping junkies since they are more likely to appreciate the step-by-step guidance."
5.
What is online/internet marketing?
The interviewer wants to hear not a general definition but your perspective on online/internet marketing. Start with a quick description, then lay out various types of internet marketing.

Bonus points if you can name a few examples of Bazaarvoice's internet marketing efforts.

Jen's Answer
"Internet marketing is reaching out to a larger audience of potential customers by strategically placing promotions regarding the company or its products in specific places in the online real estate to improve brand visibility. These days it could include googling search engine marketing, broad web-advertising, email marketing, referral and partnership marketing, inbound leads on the company website, and social media. But it depends on the company - how the marketing teams/roles are divided and the company's goals. For instance, I noticed that Bazaarvoice always clickable banners on your competitor/partner's website especially related to your latest product. I thought about some other company websites that could be great places for Bazaarvoice ads."
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