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Bazaarvoice Interview
Questions

26 Questions and Answers by Jen Hong
Published December 28th, 2018
Job Interviews     Companies     Business     Marketing    

Question 1 of 26

How would you communicate insights to a client?

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Answer Examples

1.

How would you communicate insights to a client?

Ad-tech can help gather so much data but that doesn't mean clients will know what to do with them. You can stand out as a candidate in the interview by demonstrating your ability to help educate the clients using the tech to use the insights being generated from it.

Assume you're presenting insights to a team of executives. Think about what they will care about - impact on the bottom line and specific needs/actions to be taken to improve the bottom line.

Jen's Answer

"Going over every single data point and explaining it would be a useless effort. What's important is the overall impact and what the data is teaching us about next steps. I'd first start with something general - overall trends (increase in revenue, traffic, changes in customer base, etc.) - and then going into learnings such as 'these customers want this or responded well to this.' How could we improve the sales of each product line? What changes to the experience do we need to make to increase the conversion rate? Basically articulating important and interesting trends observed that gave us actionable feedback to improve sales and what the key supporting data points are."

2.

What would you do to improve a client's digital strategy if they want to stop using discounts?

It's important that you have a good understanding of branding and marketing principles to be in ad-tech. At Bazaarvoice, they want candidates who can go beyond just providing a piece of software to the client. They want those who can also help the client with building their strategy and co-innovate.

Brush up on re-branding strategy for companies trying to be perceived as a luxury.

Jen's Answer

"If the client wants to move away from offering discounts to attract clients, I think they might have to rethink their overall branding strategy. They'll need to convince existing and new clients to perceive the brand differently. I'd say first look at customers who seem to be buying higher-priced (non-discounted) products and offer a new line of products to these clients as an 'exclusive' offer, emphasizing the quality and design that justify the price. Their messaging itself will need to be updated to represent the company's new positioning. I'd recommend focusing marketing on new, shiny products that the client believes are the best matches for the target customer base, so customers start to think of them differently on their own without being told so. I'd also design the websites to be much more personalized to show the customers, who exhibit less price sensitivity, to see more higher-end products during their shopping experience. They can also leverage offering exclusive access to the newest products or rewards program instead of discounts."

3.

Which CMS platforms are you familiar with?

The interviewer wants to know your experience with the best CMS platforms. Research about Bazaarvoice's CMS platforms if possible and think about any recommendations for suitable CMS platform for Bazaarvoice to consider.

Jen's Answer

"I've used Weebly, Juma, Wordpress, and Hubspot. I believe the best content management system is the one that everyone can use - this helps with fast collaboration and faster implementation of ideas and changes. I felt like Wordpress, while being the largest open-source CMS, was too complicated and awkward for responsive, design-oriented websites. Given Bazaarvoice's huge breadth of marketing technologies, I'd consider Joomla! Which allows users to create custom extensions."

4.

What is online/internet marketing?

The interviewer wants to hear not a general definition but your perspective on online/internet marketing. Start with a quick description, then lay out various types of internet marketing.

Bonus points if you can name a few examples of Bazaarvoice's internet marketing efforts.

Jen's Answer

"Internet marketing is reaching out to a larger audience of potential customers by strategically placing promotions regarding the company or its products in specific places in the online real estate to improve brand visibility. These days it could include googling search engine marketing, broad web-advertising, email marketing, referral and partnership marketing, inbound leads on the company website, and social media. But it depends on the company - how the marketing teams/roles are divided and the company's goals. For instance, I noticed that Bazaarvoice always clickable banners on your competitor/partner's website especially related to your latest product. I thought about some other company websites that could be great places for Bazaarvoice ads."

5.

What would be the best ad channels for a retail (clothes, shoes, etc.) company that is launching its first beauty product line?

What the interviewer wants to see is that you have basic knowledge of typical ad channels and also can incorporate insights about retail customers in your thinking.

So start by outlining some of the key insights about the target customers and when they'd most likely pay attention to the ads, both in the physical and digital world.

Jen's Answer

"Many beauty product customers, most of whom are females, normally have brands that they like for each of the product they normally use - skincare (lotion, moisturizer), foundation, eyeliner, eyeshadow, blush, lipstick. But they are always open to try new items, which is why places like Sephora are so popular. People can try them to see if they like the color, texture, etc. However, being online, customers can see reviews which let them know the pros and cons of the product. Since the company already has a good base of retail customers, a huge % of who are likely to purchase beauty products, they can start by including samples of their beauty products as gifts in existing customers' orders, both in stores and online. They can offer different gift options to choose from per order, hopefully customizing it based on client segments/preferences. Start with the loyal customers first so they can drive the most desired marketing channel of all - word of mouth. If they come back to order more of beauty products after trying their sample, they could get special discounts or additional gifts. I also think leveraging their own website would be key - recommending beauty products based on the clothes or shoes they are looking at so they can plan their looks top to bottom. They can also hire social media influencers to promote and review their new beauty products - makeup gurus on Instagram and youtube. There are also google keywords and ad analytics to lure customers exploring certain ideas to the brand/site."

6.

Tell me about your experience with internet marketing campaigns to lead more traffic to a website.

Describe a campaign or initiative you worked on in your previous roles (or in personal life). Make sure to tell the interviewer the tools you used, how you/your team came up with the idea, how methodical you were in implementation and what the impact was.

Choose a multifaceted example if possible.

Jen's Answer

"The company I worked at before was having issues reaching the right customer profiles, mainly executives at hospitals. This was challenging as 1) executives rarely go on vendor sites or search for them themselves and 2) we were lacking content on the website to keep them on engaged once they got to the site. So we launched a multifaceted campaign, including both online and offline campaigns. We hosted industry group discussions in Chicago and invited key executives to attend to share ideas about the latest hot topic. We invited media so they would write about the event. We created a page on our website to post the recordings and additional insights and to get visitors to sign up for updates regarding future events. All the articles posted about the event included links to this page. We also posted it on LinkedIn and allowed executives to share the posted videos on their sites. We also added the keywords related to the hot topic/event so those who were researching about it could come to our page to see our thought leadership content. The number of executives visiting our websites and inquiring about us through our website jumped by 120% in 6 months."

7.

How do you develop trust among your team in a virtual, or work-from-home, setting?

Depending on a few factors, Bazaarvoice may offer you the opportunity to work from a home-based office. With technology taking over, many workplaces are offering remote opportunities. The interviewer would like to know that you can handle that type of set up while still building great coworker relationships - even under the absence of face-to-face interaction.

Here are a few ways that you can develop trust among your team members in a virtual setting:

- Building relationships: You might share how you have everyone introduce themselves, share their professional background, personal interests, and even a little about their interests in each meeting.

- FaceTime or Go-To-Meeting: Talk about how you ensure that you have video conferencing capabilities. Discuss that being able to see each other, even virtually, allows you to build camaraderie and creates trust among your team.

- Creating a Transparent Culture: Tell the interviewer how you open up the door for trust with your team by being an open and transparent leader or co-worker. You might share that you have open conversations about how the group will hold each other accountable.

You may also share other ideas that have worked for you such as: holding one-on-one meetings with each member of the team, providing recognition for things well done, holding fun contests, or allowing team members to understand each other better by utilizing a personality assessment.

Jen's Answer #1

"Technology allows for so much these days. I believe you can quickly make a connection with someone, even if you are across the world from them, by embracing the right tools. I would also suggest incorporating multiple contests or team-based goals, where team members still have to collaborate, to get to the end goal."

Jen's Answer #2

"I have worked in remote IT teams in the past and what I found worked very well were regular video calls through Google Hangout. These calls worked so that everyone had a turn running the meeting, giving their ideas on an area in which they were considered a subject matter expert. This strategy established each team member as an influencer in their own right. The results were an incredible team environment, despite many of us never meeting each other in person."

8.

How would you drive on-page and off-page optimization?

The interviewer is asking to hear about your perspective on the best comprehensive SEO strategy. Briefly state what on-page and off-page optimization strategies include and describe how you'd manage them at Bazaarvoice.

Jen's Answer

"On-page and off-page are the two buckets of overall SEO - on page SEO looks at the content of the sites and off page SEO evaluates the popularity of such content. So on-page determines what we rank for and off-page ranks for how high we rank. Both are critical in improving our visibility but differently managed. For on-page, we have to focus on title tags, headings, links, meta descriptions, etc. Most importantly, the inherent content of each page has to be carefully managed to be truly relevant and engaging. There are many different techniques to use for off-page SEO but I would avoid using black hat SEO such as keyword stuffing and link farming, especially because Google is always making updates to attack these 'shady' tactics. Involving industry influencers and partnering with other sites to co-promote are smarter in my opinion since one quality backlink is much more impactful than 100 mediocre ones."

9.

Tell me about White hat SEO and Black hat SEO.

The interviewer wants to test your knowledge about search optimization techniques. Describe what each entails and explain how/why they are used.

Jen's Answer

"Black hat is used to get higher search rankings often for short-term objectives while white hat targets a human audience often for longer-term goals. So black hat SEO would include things like keyword stuffing, just loading them in the meta tags, link farming, etc. to make the landing page appear for as many keywords as possible. It's basically spamming everywhere you can. White hat, on the other hand, includes things like keyword analysis, backlinking and content improvements to meaningfully and intentionally enhancing user interactions. Using black hat is risky as it's breaking the search engine rules and could lead to your site being blocked and impact your quality scores."

10.

Do you think it is possible to be a good team member, yet disagree with the leader?

In the software and technology industry, you may find a wide variance of opinion, based on peoples' experiences, education, and professional preferences. The interviewer wants to know that you can be diplomatic in the workplace, even when you may not agree with your leader.

Show the interviewer that it is possible for you to be a good team member, yet disagree with the leader from time to time. Explain that you believe everyone is entitled to their own professional opinion, yet capable of maintaining respect for each other at the same time. Show that even if you disagree with the final decision they make, you support the direction the team is heading.

Jen's Answer #1

"Yes, I think it is possible! What makes a great team member is not that they agree with everything but the level of respect and positive thought that goes into the person's communication style. It's okay to disagree; however, you have to communicate your thoughts professionally."

Jen's Answer #2

"Yes, I do believe it is possible to be a good team member, yet disagree with the leader. I have disagreed with decisions my boss has made in the past, but generally, I keep my thoughts to myself, and I know they are the leader for a reason and likely have considered factors, beyond my understanding, for their choices."

11.

If you could start any company, what venture would you choose?

Show your interesting side. Show the interviewer that you are able to identify a problem, dissect it and come up with a sensible solution based on verified data.

It never hurts to throw in industry statistics.

Jen's Answer

"I'd love to start a camping experience planning website. While hiking and camping are fun and healthy, it could be intimidating for many beginners who don't how to get started. 13 million more Americans started hiking/camping in 2017 and 38% of total campers are millennials, # rapidly growing. The preparation takes a lot of research - take finding appropriate locations, for instance. You go to the government websites to print maps of the park with various tracks you need to choose from. You also have to apply for a permit at a certain time once you decide on your camping/hiking tracks; some are lottery systems. Finding appropriate gears is challenging; currently there are only a few players with limited physical locations. As more millennials join the camping community, they have different needs such as unique lodging or activity experience, convenience, and other fun/auxiliary things that traditionally campers didn't really ask for. I want to create a one-stop shop site where they can use an interactive map to figure out which track might be the best one for them based on their desired trip experience and unique needs. The website will focus on digital UX to help guide the end user through all the steps they need to take in planning their trip. I'd target those in the 20s to mid-40s who like to plan group camping trips, rather than hardcore hiking/camping junkies since they are more likely to appreciate the step-by-step guidance."

12.

What kind of customer data should an online retailer collect?

It's important to acknowledge that now data comes in a wider range of forms - explicit data, implicit data, behavioral data, structured, unstructured, etc. The key is collecting and then synthesizing all these data into actionable insights.

The best way to answer this question is to start with some general overall metrics before delving into the data points that would be relevant in few key scenarios in the customer's journey (on the retailer's site).

Also, mention that you would look at not just 'snapshot' data but also trends over time.

Jen's Answer

"The amount of data we could collect would be enormous. So I'll start by highlighting some overall insights to look at and then go into a couple customer experience scenarios and highlight the relevant data points. To assess the overall performance, I'd want to see trends in web traffic (unique and return users). A breakdown of demographic and basic behavioral pattern information of the customers - how much and how many items each segment bought, how much time they spent, etc. I'll then look at how the customers were brought to the site. Traffic sources and conversion rates per traffic source (and bounce rate). I'll want to see customer buying habits and preferences. Questions I'd want to ask are: How many customers set a limit on price when searching for products and what were the ranges of those ceilings? For customers who went to and/or spent a lot of time on the 'new arrival' section, did their buying patterns differ from others? How many customers went to 'sales' section first? On average, how much did time did customers spend on each product content and what did they click on to learn more about the product? And lastly I also want to know how they make final decisions - how many and who abandoned the cart? How many deleted items from the cart? How many people order more than 1 of the same product?"

13.

What are the features you'd include in the product content page (for a retailer)? What would you emphasize?

You need to be able to think from the perspective of the end users (the customers of Bazaarvoice's clients).

The interviewer wants to see if you can use logic and data to think about how to convey all the messages to the customer when they are looking at the product on their site to drive desired behavior (buying). Think about the things that you need to know and also things that will influence you, as the customer, when deciding whether to buy the product or not.

Jen's Answer

"Probably start with things that customers definitely need to know such as product information (dimensions, colors, size). For clothes, you need to have an easy-to-understand size chart; women especially struggle with this a lot. You'll need photos of the item from various angles. Customers need to see the price as well. Now thinking about things that will influence the shopper's decision - reviews, popularity and deals. These are things that a retailer would certainly want to be strategic about and leverage. So if let's say, I'm looking at a dress and it's very popular. As I'm picking the size, if I see a phrase appear that says 'only x left' or 'limited availability' or 'almost sold out', I'd have FOMO and might rush to put it in my cart. Just like how I'm more likely to buy if I see positive reviews. If there are bundle deals (buy 1, get 1 50% off or buy 2 products together for discount on total price), you should make sure the shopper sees it. Recommendations about other products obviously help as well but only if it's based on robust data analytics."

14.

Why do you want to work at Bazaarvoice?

Ad-tech is a competitive, saturated industry. So the interviewer wants to be sure that you know how Bazaarvoice is special in terms of their database, product quality, service offerings, and analytics. You should also research its competitors and be able to compare Bazaarvoice's strengths to that of its competitors.

Jen's Answer #1

"This industry is very competitive with a lot of both large and small players but I was interested in Bazaarvoice because of the breadth of its services. Not only does Bazaarvoice have a strong and diverse database including geospatial/location data, behavioral data, and explicit data, Bazaarvoice also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumers behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service, Bazaarvoice offers insights as a service. And that's the kind of place where I should and want to be."

Jen's Answer #2

"I admire your technology that can identify consumers even without cookies better than the industry average. The focus on behavioral data is what intrigues me the most. Actionable behavioral data, going beyond just 'oh this customer clicked on this site so we'll send them one more email', is the new milestone everyone is trying to achieve and I feel like your capabilities to comprehensively understand customer behaviors & predict what they'll want next is way above that of other ad-tech companies. Data is a lot more fluid now and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. And as a major behavioral data geek, I wanted to be part of a company that really understands this concept and pursue collecting data in innovative ways."

15.

Do you know about CPC/PPC and quality score?

The interviewer wants to see if you are knowledgeable about various models and analytics relevant to internet marketing. Be sure to provide more than just definitions - discuss their significance and other relevant items related to CPC/PPC/Quality Score.

Jen's Answer

"PPC are the ads and where they are located whereas CPC is the cost of each click that leads to the website and an important metric that we use to measure the success of our PPC campaigns. Quality score is Google's rating of the quality and relevance of your keywords or ads. This is used to calculate the cost per click or pay per click rate as well as your rank based on your maximum bid and CPC. Quality scores include a multitude of factors such as the click-through rate, the relevance of each keyword to the ad group, landing page, historical AdWords performance, etc. They help us make our CPC as efficient as possible by lowering our cost per conversion and determine which PPC ads are most valuable. Besides, PPC, we could also look at pay per impression, pay per play, and pay per action. It really depends on each PPC ad and our objective."

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26 Bazaarvoice Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Interview Questions

  1. How would you communicate insights to a client?
  2. What would you do to improve a client's digital strategy if they want to stop using discounts?
  3. Which CMS platforms are you familiar with?
  4. What is online/internet marketing?
  5. What would be the best ad channels for a retail (clothes, shoes, etc.) company that is launching its first beauty product line?
  6. Tell me about your experience with internet marketing campaigns to lead more traffic to a website.
  7. How do you develop trust among your team in a virtual, or work-from-home, setting?
  8. How would you drive on-page and off-page optimization?
  9. Tell me about White hat SEO and Black hat SEO.
  10. Do you think it is possible to be a good team member, yet disagree with the leader?
  11. If you could start any company, what venture would you choose?
  12. What kind of customer data should an online retailer collect?
  13. What are the features you'd include in the product content page (for a retailer)? What would you emphasize?
  14. Why do you want to work at Bazaarvoice?
  15. Do you know about CPC/PPC and quality score?
  16. How many impressions, would you estimate, an advertisement on a subway car would garner in one day?
  17. What do you think about Bazaarvoice's website? Do you think it's a responsive website?
  18. What are the latest Google algorithm changes you know about?
  19. In a given scenario, how would you expand our footprint within the account and how would you work to retain the account if they opted to not renew their contract?
  20. How does it differ from offline marketing? How are they linked?
  21. How would you describe Bazaarvoice to someone unfamiliar with it?
  22. Bazaarvoice fosters a collaborative working environment. When have you taken the time to teach an essential skill to a coworker?
  23. How would you do keyword research?
  24. Tell me something you have taught yourself and how you went about it.
  25. Have you ever worked in a cross-functional environment?
  26. How do you react when your team misses a deadline?
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