"My go-to resources for industry related news would be utilitydive.com as well as waterworld.com. I prefer these resources because I can subscribe to daily inbox updates as well as their monthly newsletter. Their sources are strong and the content is always fresh. What are your favorite resources for industry trends and related news?"
The interviewer wants to see that you have a keen and true interest in the utilities industry. Show that you see this as more than 'just a job'. Talk to the interviewer about a couple of ways that you stay in touch regarding industry trends and policy changes. It's also a great idea to ask the interviewer about their favorite industry resources. This can start an informative conversation and potentially give you new resources for industry based knowledge.
"I understand that this industry is very competitive; however, I have always seen American Electric Power as the industry leader. I really enjoy how you relate to your customers through your marketing and branding efforts. It's all very relate-able content. If I could make one suggestion, I would comment on the user interface for your online job portal. I noticed that it isn't mobile friendly. With 67% of job seekers being mobile users, you would likely see a strong increase in applicants by making your job portal mobile friendly. Other than that, I really like what I have experienced so far. I'm excited to have the opportunity to work at American Electric Power!"
Although the interviewer would like to know what they could be doing better, this is certainly not an invitation to do a deep dive into the things you do not like about American Electric Power. Keep your answer firmly focused on what American Electric Power is doing right. Offer a lighthearted suggestion for improvement. This could be mentioning a small change in their online job portal, or perhaps a stronger social media presence. Be sure to complete your answer on a positive note by complimenting American Electric Power and affirming that you want to work for them.