How to Answer: We encourage innovation at Amazon. What does innovation mean to you?
Advice and answer examples written specifically for an Amazon job interview.
21. We encourage innovation at Amazon. What does innovation mean to you?
What You Need to Know
Jeff Bezos said, "To invent, you have to experiment, and if you know in advance that it's going to work, it's not an experiment. Failure and invention are inseparable twins. That resourcefulness of trying new things, figuring things out, it pays off in everything." Amazon frequently references innovation. 'Invent and Simplify' is one of their leadership principles, touching on leaders needing to expect and require innovation and invention from their teams. Amazon believes that being innovative includes an awareness of new ideas and never being limited by the 'we don't do that here' mentality. Share how you embody this mindset to display yourself as a strong fit for the company.
Written by Kevin Downey on January 25th, 2023
Entry Level Example
"Innovation is making a macro scale improvement to the way something was previously done. Conversely, kaizen is making small improvements that can collectively produce large results. For something to be innovative, it takes an original approach that has never been tried or done before."
Written by Kevin Downey on January 25th, 2023
Experienced Example
"In my previous role, I was fortunate enough to introduce my company to the idea of a gold-level service which added service options to our general customer service. Our customer base responded positively, and we kept the program running for a few years. To me, innovation is creating new products and services that are useful to customers and also help my company stand out further in their space."
Written by Rachelle Enns on September 27th, 2021
Answer Example
"I fully agree with Amazon that innovation means being someone who thrives on change and remains nimble in their work. Innovation can mean creating a new and powerful idea, and it can also mean simplifying an existing one."
Written by Rachelle Enns on September 27th, 2021
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To keep fresh and engaged, requires an innovative mindset that looks for new ways to delight and satisfy the customer."
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