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Amazon Brand Specialist Mock Interview

To help you prepare for a Brand Specialist interview at Amazon, here are 30 interview questions and answer examples.

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Question 1 of 30

Amazon leaders are encouraged to 'Learn and Be Curious.' Give me an example of when you stepped outside of your comfort zone to learn something new.

Amazon's 5th Leadership Principle is 'Learn and Be Curious.' This principle states, 'Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.'

Amazonians are okay with acting counterintuitively and jumping outside of their comfort zone. The interviewer wants to hear evidence that you are the type of person to approach a new situation with enthusiasm and curiosity. Show that you enjoy taking on a new perspective while growing professionally and personally.

For this behavioral-based question, choose a real-life example of when you did something that you were uncomfortable with at first but knew was essential to your personal or professional development. Amazon asks that when you answer behavioral interview questions, you try to follow the STAR answer method. STAR is an acronym for Situation, Task, Action, Result.

- Situation: Provide the contextual information the interviewer needs to know to make sense of your story.
- Task: Continuing to set the stage, give the interviewer an idea of your role and responsibilities in this story.
- Action: Next, offer a detailed description of the steps you took in this story.
- Result: Last, talk about the specific, measurable outcomes that resulted from your actions.

If you have work experience, it's best to provide an example from your professional life. If you are new to your career, consider an example from your post-secondary education, a team sport, volunteer commitment, or a club-based activity.

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Amazon Brand Specialist Interview Questions & Answers

Below is a list of our Amazon interview questions. Click on any interview question to view our answer advice and answer examples. You may view six answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.

  • Accomplishment

    1. Amazon leaders are encouraged to 'Learn and Be Curious.' Give me an example of when you stepped outside of your comfort zone to learn something new.

  • Accomplishment

    2. Amazon Brand Specialists are expected to raise the bar and deliver the highest standards. Talk about a time when you raised the bar in a professional setting.

  • Adaptability

    3. Amazonians know that speed matters in business. Discuss a time when you had to make a decision on the spot.

  • Adaptability

    4. Amazon believes that leaders are never done learning. What is the most important lesson you have learned in the past year, and how will it benefit you as a Brand Specialist?

  • Behavioral

    5. We are looking for a Brand Specialist who can be self-critical and willing to accept feedback from others. Talk to me about a time when you received criticism from a co-worker or leader.

  • Career Goals

    6. At Amazon we 'Think Big' and encourage appropriate risk taking. Tell me about a time when you took a calculated risk to work toward or achieve a significant goal.

  • Communication

    7. One of Amazon's Leadership Principles is, 'Have Backbone; Disagree and Commit.' Tell me about a time when you disagreed with a manager, professor, or leader.

  • Compatibility

    8. Choose one of Amazon's 14 Leadership Principles and talk about a time when you embodied that principle at work or school.

  • Competency

    9. Amazon Business Specialists drive excellence by reducing costs. Talk about a time when you used innovative thinking to reduce costs, save money, or improved profitability.

  • Creative Thinking

    10. As an Amazon Brand Specialist, you will face constraints that should breed resourcefulness, innovation, and self-sufficiency. Tell me about a time when you displayed self-sufficiency in the face of a constraint or roadblock.

  • Creative Thinking

    11. If you could create a 15th Leadership Principle for Amazon, what would you choose?

  • Creative Thinking

    12. Amazon Brand Specialists should create and communicate a bold direction that inspires results. Tell me about a time when you introduced a unique perspective or inspiring idea.

  • Critical Thinking

    13. Amazon Business Specialists must show bias for action and understand that speed matters in business. Tell me about a time when you had to take a calculated risk.

  • Critical Thinking

    14. Amazon leaders 'Are Right, A Lot.' Tell the story of a time when your strong judgment and instincts led you to make a good decision.

  • Customer Service

    15. Amazon Brand Specialists strive to improve the customer journey at every turn. Tell me about a time when you went above and beyond to deliver exceptional service.

  • Customer Service

    16. Brand Specialists embrace Amazon's Leadership Principle of 'Customer Obsession.' Talk about your most challenging customer and how you successfully delivered on their expectations.

  • Diligence

    17. Amazon Brand Specialists take ownership of their work and never say, 'that's not my job.' Walk me through a time when you were asked to complete a task outside of your scope of accountabilities.

  • Diligence

    18. Despite setbacks, Amazonians rise to the occasion. Talk about a time when you were struggling and turned the situation around.

  • Diligence

    19. Amazon Brand Specialists focus on delivering results; however, failures still happen. Walk me through a time when you failed. What did you learn from the situation?

  • Direct

    20. Which of Amazon's 14 Leadership Principles do you feel you need to work on the most?

  • Diversity & Inclusion

    21. Amazon has a solid culture of inclusion. How have you demonstrated an active commitment to diversity and inclusion in your most recent role?

  • Education

    22. Amazon Brand Specialists should have a Bachelor's or Master's degree in Engineering, Business, or a similar field. Walk me through your education and how it will benefit you as a Brand Specialist with Amazon.

  • Job Satisfaction

    23. Amazon Brand Specialists are never done learning and always seek to improve themselves. Walk me through the most recent personal or professional improvement you have made for yourself.

  • Problem Solving

    24. Amazon Brand Specialists ensure that problems get fixed and stay fixed. Tell the story of a time when you discovered a problem and took action to resolve the issue.

  • Problem Solving

    25. Amazon Brand Specialists dive deep and stay connected to the details. Talk about a time when you leveraged data to solve a problem or make a decision.

  • Problem Solving

    26. Amazonians have the unique ability to 'Invent and Simplify.' Tell the story of a time when you faced a complex challenge and found a simple solution.

  • Scenario Based

    27. Amazon Brand Specialists have strong judgment and good instincts. Talk about a time when you made an unpopular decision that you knew was right.

  • Teamwork

    28. Amazonians listen attentively, speak candidly, and treat others respectfully. Talk about a time when you had to critique someone else's work.

  • Teamwork

    29. Amazon believes in 'Ownership', and our team members act on behalf of the entire company - beyond just themselves or their team. Talk about a time when you served on behalf of others without being asked.

  • Tough

    30. Would you rather work with people you are smarter than or work with people smarter than you?