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Amazon Mock Interview

Question 23 of 54 for our Amazon Mock Interview

Amazon was updated by on February 19th, 2024. Learn more here.

Question 23 of 54

Amazon has over 300 million active customers. How do you think we can attract an even larger customer base?

"People work from home, shop from home, watch movies from home. Amazon delivers groceries and household goods; they've even partnered with Grubhub. Amazon finds new ways of delivering it all to your door, all while reducing global impact. I think it takes moving along the lines of finding better ways to serve your customers, such as prescription delivery. The more Amazon can do that, the more customers they'll attract."

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How to Answer: Amazon has over 300 million active customers. How do you think we can attract an even larger customer base?

Advice and answer examples written specifically for an Amazon job interview.

  • 23. Amazon has over 300 million active customers. How do you think we can attract an even larger customer base?

      What You Need to Know

      Jeff Bezos wrote a shareholder letter in 1999 where he stated, "I constantly remind our employees to be afraid, to wake up every morning terrified. Our customers have made our business what it is, and we consider them to be loyal to us, right up until the second that someone else offers them a better service." That's why Jeff Bezos says everyone needs to come to work seeing every day as day one. He shares his philosophy of fighting complacency, and committing to "constant improvement, experimentation and innovation in every initiative." Therefore, your interviewer is curious about what kind of attitude you'll bring with you to work and how you will contribute to creating a better service.

      Written by Kevin Downey on January 25th, 2023

      1st Entry Level Example

      "People work from home, shop from home, watch movies from home. Amazon delivers groceries and household goods; they've even partnered with Grubhub. Amazon finds new ways of delivering it all to your door, all while reducing global impact. I think it takes moving along the lines of finding better ways to serve your customers, such as prescription delivery. The more Amazon can do that, the more customers they'll attract."

      Written by Kevin Downey on January 25th, 2023

      1st Answer Example

      "I recently read that of Amazon's 300 million active customers, about 100 million are Amazon Prime members. I think the fastest, most effective way to gain a larger customer base is to create a fun marketing plan that encourages people to subscribe and then connect it to a reward when they refer a friend who has never subscribed. The 'send a coupon to a friend' method is often quite effective for gaining new leads and subscribers."

      Written by Rachelle Enns on September 27th, 2021

      2nd Answer Example

      "The cost of shipping is a common objection for those opposed to shopping online. Offering free shipping to customers is a great way to entice people to try Amazon for the first time. I know that Amazon has done this in the past, but I imagine its effect makes it worth doing often. Also, gifting Amazon Prime memberships for a short time could be highly effective."

      Written by Rachelle Enns on September 27th, 2021

      Anonymous Interview Answers with Professional Feedback

      Anonymous Answer

      "I recently read that of Amazon's 310 million active customers, about 100 million of those are Amazon Prime members. While The cost of shipping (internationally) is a common objection for those opposed to shopping online, I think offering free shipping to customers is a great way to entice people to try Amazon for the first time. I know that Amazon is doing this now. However, in South Africa, the cost of shipping combined with the nightmare customs clearance process ruins the whole Amazon experience. I imagine there is an opportunity to explore how Amazon can get products to its customers in Africa without getting stuck in the inefficient customs process. Also, gifting Amazon Prime memberships (for international customers) for a short time could be highly effective."

      Chad's Feedback

      It is great to see that you found the Mock Questions answer examples useful yet could add location-specific details to highlight an area of potential growth. Good start! I suggest rewriting the response in your own words to personalize it to you.
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