Amazon Interview Questions & Answers
Amazon has over 300 million active customers. How do you think we can attract an even larger customer base?
How to Answer
Amazon realizes that they have the majority of the market when it comes to online shopping and many other services. Despite all of this, the interviewer is interested in seeing any unique ideas for gaining an even larger client base. Tap into your creative thinking and suggest how you think Amazon could grow larger.
"I recently read that of Amazon's 300 million active customers, about 100 million of those are Amazon Prime members. I think the fastest, most effective way to gain a larger customer base is to create a fun marketing plan that encourages people to subscribe to Prime and then somehow connect it to a reward when they refer a friend who has never subscribed. Often the 'send a coupon to a friend' method is quite useful for gaining new leads and subscribers."
"The cost of shipping is a common objection for those who are opposed to shopping online. Offering free shipping to customers is a great way to entice people to try Amazon for the first time. I know that Amazon has done this in the past, but I imagine its effect and worth doing often. Also, gifting Amazon Prime memberships for a short time could be highly effective."
1 Community AnswerAnonymous Answer
"I recently read that of Amazon's 310 million active customers, about 100 million of those are Amazon Prime members. While The cost of shipping (internationally) is a common objection for those opposed to shopping online, I think offering free shipping to customers is a great way to entice people to try Amazon for the first time. I know that Amazon is doing this now. However, in South Africa, the cost of shipping combined with the nightmare customs clearance process ruins the whole Amazon experience. I imagine there is an opportunity to explore how Amazon can get products to its customers in Africa without getting stuck in the inefficient customs process. Also, gifting Amazon Prime memberships (for international customers) for a short time could be highly effective."Chad's Answer
It is great to see that you found the Mock Questions answer examples useful yet could add location-specific details to highlight an area of potential growth. Good start! I suggest rewriting the response in your own words to personalize it to you.Was this answer helpful? Yes (0) or No (0)Thank you, your vote helps us display the best answers!