"At the moment, I am working on a brand development campaign for a not-for-profit organization. This project is very exciting for me because it blends my two passions - marketing and volunteerism. I think everyone should become involved in their community as much as possible and it's exciting when you can use your professional skill set to do so. I understand that your organization takes on a variety of clients in not-for-profit, as well. I would love to learn more about those projects!"
The interviewer would like further insight into the types of projects that you find the most interesting, and rewarding. Briefly discuss the most exciting project that you have on the go. Explain a bit about the project, and why it is so interesting to you. If possible, compare this project to some of the projects that Alliance Data Systems Corporation works on.
"I agree - this industry is fast changing, and it's really important to stay up to date on the new trends in the market. To keep up to date, I subscribe to AdWeek as well as Communication Arts Magazine. I read a variety of publications; however, these two are the ones I read daily. Do you have any recommendations for staying on top of industry trends?"
Talk to the interviewer about a few ways that you stay in touch on new trends within the marketing industry. Knowing that you keep in touch on the latest trends will show the interviewer that you are engaged in this industry and willing to invest your time into learning more. You can also start a great conversation by asking the interviewer how they prefer to say up to date.