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Marketing Interview

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    Job Interviews Careers Marketing

64 Marketing
Interview Questions

    Marketing

  1. Being able to think creatively is important for us. If you had a very small budget to work with, what marketing technique would you use first?

    • ANSWER ADVICE

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      The interviewer would like to see that you are creative and inventive at the same time. Marketing and branding can be easier with a big budget so, what are you made of when the budget is low? Discuss some of your favorite methods of marketing on a small budget.

  2. If you could choose any marketing related course to expand your knowledge on, what would you choose?

    • ANSWER ADVICE

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      Many employers look to hire employees who have a penchant for knowledge and growth. Express your interest in continued education by passionately discussing a topic that you would love to learn more about. Be sure to keep your answer industry and job related.

  3. We provide marketing services to a wide range of customers. Are you prepared to deal with a variety of personalities?

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      In the marketing industry, your experience with clients may be widespread. Talk to the interviewer about the range of personalities you have been exposed to. Be sure to appear confident in your ability to handle a wide variety of personalities.

  4. What type of work environment allows you to be the most productive?

    • ANSWER ADVICE

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      Are you able to be productive in any environment? Are there particular types of environments that you find distracting? Discuss your preferences with the interviewer. Be sure to research the type of environment that is offered in this position prior to the interview.

  5. Tell me about a time when you took the initiative to improve work related procedures.

    • ANSWER ADVICE

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      Have you ever taken the opportunity to present your employer with potential change? Talk to the hiring manager about a time when you took initiative in the workplace.

  6. If you could start your career over again, what direction would you take?

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      A hiring manager will be able to tell a lot about your personality by learning about your other career interests. If you could do anything over, what would you do, and why?

  7. What do you know about our clients?

    • ANSWER ADVICE

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      Researching the company before your interview is a very important step. In addition to reviewing the company history, you also want to have a good understanding of who they provide service with, collaborates with, and does the bulk of their business with. A thorough read through their website, online reviews, and a Google search can tell you a lot.

  8. Do you prefer doing work on a routine day-to-day basis or do you prefer mixing up your routine occasionally?

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      Are you the type of individual who prefers to know what the routine will be, or do you thrive on the challenge and excitement of unpredictability?

  9. What is the most creative marketing campaign or project you completed? What made it unique?

    • ANSWER ADVICE

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      The interviewer would like to know more about your creative portfolio, and they also want to hear the passion in your voice when it comes to some of your favorite projects. Walk the interviewer through a project that you are most proud of, highlighting the efforts you put in as well as any big wins along the way. Express what you learned while completing that project as well.

  10. What are our top products at our company?

    • ANSWER ADVICE

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      This question is another one geared to checking up on the amount of research you have performed before your interview. Show the interviewer that you are well-prepared for your meeting by discussing the products offered at their company. Talk about any personal experience you may have with these products and services.

  11. What do you consider to be the most effective marketing campaign, you have seen?

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      The interviewer would like to know what types of campaigns catch your eye and the style of marketing that speaks to you. This question will also show the interviewer how much you keep up to date on industry trends. If there is a marketing campaign that you are primarily interested in from this agency or company, this is a great time to discuss and ask questions.

  12. What was your greatest ROI marketing campaign?

    • ANSWER ADVICE

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      The interviewer wants to know that you are more than a creative mind, but that you also understand the importance of a campaign's performance, and return. These days, marketers are expected to know how to drive sales. Discuss one of your most successful campaigns, and be sure to give some numbers and results that will impress. Most marketing agencies will collect data for their client but will usually not guarantee any specific Return on Investment. ROI can be figured out by taking the gross profit minus the marketing investment. Things to consider when discussing the ROI of a campaign: - What was the traffic increase to the clients' website? - What was the cost per lead? - What is the value of the average customer? - What is the traffic-to-lead ratio or lead-to-customer ratio? - What was the organic search traffic rate? - What percentage of traffic came from social media channels? - What were the bounce rates from mobile devices?

  13. Do you enjoy networking? If so, why is it important to you?

    • ANSWER ADVICE

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      Networking, sales, marketing, oh my! As a talented marketer, you know the importance of having a secure network to rely on for new clients, resources, deals that you can pass onto your clients, industry knowledge, and more. Briefly discuss with the interviewer how well networked you are in your industry, and what you do to remain relevant in the marketing space. If you attend particular events, conferences, or are part of any associations or masterminds; this is when you should mention those.

  14. Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?

    • ANSWER ADVICE

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      The interviewer would like further detail on the experience you bring in social media management. There is no way around it these days - you need to understand and embrace social media, or risk being extinct very quickly! Discuss your experience and then highlight any results that you feel would make you stand out.

  15. What are your favorite ways of measuring website performance? Such as conversions, leads, etc.

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      There are many ways that a marketer can measure website performance, and there is a massive range of tools available as well. Briefly, mention to the interviewer which methods you prefer when it comes to measuring website performance. If particular tools or techniques show up in the company's job description, be sure to refer to those as well.

  16. Why do you want this job with us?

    • ANSWER ADVICE

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      Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to conduct research on the opportunity. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you. While your passion and excitement about the job are important, it's always good to have some hard facts to back it up. IE: 'I have heard great things about your company and I know I would be a great fit for this job,' is not very specific. If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.

  17. Web Marketing Specialist

  18. What is a Google Quality Score, and why is it important?

    • ANSWER ADVICE

      Your interviewer will ask you a series of knowledge- and experience-based questions, so prepare for these questions by reviewing the job description for specific tools and platforms they use, outlining key points on your resume, and writing a summary of your skills along with examples. If you do get asked a question that you aren't prepared for, then share what you know, be honest, and express your interest in pursuing it further.

  19. Describe an email marketing campaign you planned and executed that had a significant impact on sales and/or lead generation.

    • ANSWER ADVICE

      Your interviewer will be interested in your results, so you will almost certainly get questions regarding user engagement, sales trends, and so on. When preparing for the interview, be sure to have a few examples of campaigns ready so you can share the best possible response and not lean on the same answer for multiple questions. If you don't have a lot of experience planning campaigns, then consider when you have played a critical role and acted as a leader for other campaigns in your career.

  20. What method or strategy do you generally employ when it comes to SEO?

    • ANSWER ADVICE

      The interviewer wants to know that you not only have knowledge around SEO but that you also have a process or method in place to effectively implement it. This sort of question often comes as a follow-up to a simple 'what is SEO' sort of question, so be prepared to pull specific examples from your experience. In this case, talk the interviewer through the steps you would likely follow when implementing SEO.

  21. What would you say are the current trends in social media? What do you think the future of social media will look like?

    • ANSWER ADVICE

      Social media plays an increasingly pivotal role in web-based marketing, so understanding social media, user engagement, and trends will all be critical in running successful campaigns. Your interviewers want to ensure that you are not only familiar with the technical components of social media but also the societal components. When responding to this question, you want to demonstrate that you have strategic vision and can accurately and consistently keep up with - and even predict - trends in the online landscape.

  22. As a consumer, tell us about a campaign that effectively pulled you in and resulted in a sale.

    • ANSWER ADVICE

      This question puts you in the position of the consumer, though it still provides an opportunity to share industry knowledge and insight to guide your response. Your interviewers are looking for details on how well you understand the impact of various components of a successful campaign from the eyes of the public. Reflect on a campaign that had you hooked and resulted in you making a transaction, and be prepared to share details on what made it work for you as a consumer.

  23. Let's say that a client has done everything according to plan, but they're still unable to obtain new customers. What do you do?

    • ANSWER ADVICE

      Your interviewer will ask you situation-based questions to gain insight as to how you might handle various scenarios you'll likely encounter. These questions provide an opportunity to show off your knowledge and expertise, so be prepared to pull examples from prior experience or understanding to help you respond. With this question in particular, the interviewer is looking for your process, so be sure to detail the steps you'd take and the thought-process behind it. If you're sharing an example from your own experience, then briefly share the outcome at the end of your response.

  24. Tell me what you know about the sales funnel.

    • ANSWER ADVICE

      The interviewer is testing your knowledge of a very prominent concept in web-based marketing: the sales funnel. Be sure to brush up on the steps in the sales funnel prior to the interview in anticipation of this question. You want to be prepared to impress the interviewer with your knowledge and experience as it pertains to important concepts in the field. If you can connect it to a specific example in your working life, then even better!

  25. How do you stay organized when working on multiple projects and campaigns?

    • ANSWER ADVICE

      You will undoubtedly be working on multiple things at once in this role, so you will need to assure the interviewer that you are prepared to effectively organize your time, tasks, and even stress in order to get things done. When preparing your response to this question, reflect on a particularly busy time and the measures you took to ensure that you were able to successfully accomplish all of your targets and goals. Feel free to share an example if you have one!

  26. Which marketing automation platforms do you have experience with? Which do you find provides the most value to the business?

    • ANSWER ADVICE

      Your interviewer will ask questions regarding your experience with various software and platforms to gauge your skill level and ability to easily navigate whatever tools they use at their company. Prepare for questions like this by reviewing the job description for clues as to what tools and platforms they want their preferred candidate to know. If you have experience using these software systems, then great! If not, then speak to the systems you are more familiar with and express your eagerness to quickly learn and pick-up new things.

  27. Do you have experience with paid social media advertising? If so, which social media channel have you found to be the most effective for the companies you have worked for and why?

    • ANSWER ADVICE

      Social media continues to play an increasingly important role in web marketing, so your interviewer will likely try to gauge your knowledge of and experience with social media marketing and advertising. This is a great opportunity to share an example of a successful ad campaign; be sure to indicate any considerations or modifications you made across social platforms, how you measured the efficacy of your ads, and what key takeaways you learned from that experience.

    READ: View All Web Marketing Specialist Interview Questions

  28. Growth Marketing

  29. How do you define growth marketing or, as it's sometimes called, growth hacking?

    • ANSWER ADVICE

      Growth marketing (aka growth hacking) can mean different things to different people. The interviewer wants to make sure that you're both on the same page and that you will fill the role in such a way that meets their expectations. Prior to the interview, practice reciting your answer so you can give it confidently. Keep your definition relatively broad so it's likely to align with their expectations.

  30. What competitor analysis programs do you use?

    • ANSWER ADVICE

      A growth marketer must be able to look beyond just their company to see and take advantage of missed opportunities by competitors. The interviewer wants to know what tools you've used in the past to look for this information. Some popular programs that you could mention include Ahrefs, Alexa, and SimilarWeb. You will want to show that you not only have familiarity with the tools but also know how to interpret and use the data you uncover.

  31. If we hired you, what's the first thing you would do to improve our SEO ranking?

    • ANSWER ADVICE

      It's very important that a growth marketer know how to bring traffic to their company's website. The interviewer wants to hear how you would do this if they hired you. Before the interview, brush up on some of the methods growth marketers use to drive website traffic. Tell the interviewer how one (or more) of these tactics will work for their company and how you plan to execute it.

  32. What would you say are your strengths as a growth marketer?

    • ANSWER ADVICE

      Growth marketing is very diverse and involves numerous platforms and tools. The interviewer wants to get an idea of which areas of growth marketing you're strongest in. Answer honestly and give examples of past experiences.

  33. Are you familiar with running A/B and multivariate tests to optimize webpages?

    • ANSWER ADVICE

      Being able to run A/B and multivariate tests is a vital skill of growth marketers. The interviewer wants to know that not only can you figure out what should be tested but that you also know how to run the tests effectively and accurately. Mention any testing tools that you might use, like Optimizely and Omniconvert, and discuss how you would ensure accurate testing results.

  34. How experienced are you in using Google Analytics?

    • ANSWER ADVICE

      While many growth marketers include Google Analytics on their resume, there are different levels of familiarity with it, and the interviewer wants to make sure that you really know how to use it. The best way you can prove this is to talk about conversion goals since this feature goes beyond simply glancing at traffic stats. You want to show that you know how to best utilize Google Analytics to benefit the company.

  35. How do you determine how users interact with a website?

    • ANSWER ADVICE

      A growth marketer doesn't start by diving right into A/B testing and complex experiments. Before that, they need to learn how users interact with the company website. The interviewer wants to know how you would do this. Talk about the different tools, like Full Story, Crazy Egg, Google Analytics, and Hotjar, that you might use to track visitor/user sessions and interactions.

  36. How do you encourage a customer to buy a product or service for the first time?

    • ANSWER ADVICE

      The interviewer is looking to see if you have any knowledge or experience in creating user tutorials or an onboarding flow. Many products and services are complex and require some hand-holding or training in order to get the customer to the point where they will purchase it and then continue to use it. Mention if you have any experience using tools like Loom or Appcues to produce personalized onboarding flows, surveys, or recorded product tours.

  37. How do you handle failure?

    • ANSWER ADVICE

      The interviewer is questioning you about failure because growth marketers deal with it all the time. They run so many experiments and tests, it's inevitable that many of them don't work out. Show the interviewer that you have grit and resilience but that you can quickly accept failure and move on.

  38. What is the most surprising thing you have learned from an A/B landing page test?

    • ANSWER ADVICE

      As a growth marketer, you've likely run many A/B tests on landing pages before. Talk to the interviewer about results that surprised you. Prior to the interview, brush up on different learnings you've witnessed throughout your career so you can easily discuss them. If you lack this type of experience, cite surprising A/B results that you learned about in college or have read about in blogs.

    READ: View All Growth Marketing Interview Questions

  39. Marketing Strategy

  40. In the early stages of strategy building, it is important to thoroughly evaluate a client's business both internally and externally. When working on marketing strategies for our clients, what initial steps would you take to begin the process?

    • ANSWER ADVICE

      By asking this question, hiring managers at Marketing Strategy want to see how you begin executing your marketing strategy work. Solid execution of the initial stages is important so as to not waste time having to re-execute any initial phases. As an outside consultant, learning and gathering information is likely one of the most crucial initial steps of strategy building. Talk about how you would thoroughly research the client's business and its marketing goals. Mention what specific types of information you would be seeking and how you would obtain it.

  41. Talk about your experience building or contributing to marketing strategies. What was your specific role and how do it fit into the bigger strategy?

    • ANSWER ADVICE

      Most Marketing team members contribute to the overall Marketing strategy in some capacity, at times without even realizing it. The hiring managers at Marketing Strategy want to gain an understanding of your specific roles in Marketing departments and how your experience may add value to the strategic Marketing services offered to its clients. However, it is also important that you have an understanding of how your work has fit into the bigger strategic landscape. Marketing Strategy is looking for Marketing strategist who can get into the details, but also can refocus, when necessary, to look at the 'big picture.' Share brief details about your marketing role(s), but focus your response on how your work helped build or execute the overall Marketing strategy at your company.

  42. What do you find to be the most difficult aspect when helping clients build their marketing strategies?

    • ANSWER ADVICE

      As a consultant, there may be challenges you face when undertaking the task of building a client's marketing strategy. Being external to the company gives you a fresh, unbiased perspective on the current situation, but there is much to learn to help you execute your task effectively. Marketing Strategy is looking for someone who can learn about its clients' situations thoroughly and efficiently. Talk about the most challenging aspect you encountered while serving as an outside marketing strategy consultant and how you dealt with it. If you have never had the role of an external consultant, refer to your internal marketing strategy work experience and the challenges you may have faced. Hiring managers at Marketing Strategy want to know you will be ready to face any difficulties that may arise from their clients' projects.

  43. An important first step to the marketing strategy building process is conducting a market assessment centered around the Customer, Company and Competitor. Of these three, which do you feel you are most confident at assessing?

    • ANSWER ADVICE

      Hiring managers at Marketing Strategy are trying to assess your strengths and possible weaknesses. As the initial step, this process is crucial and affects all subsequent steps and resulting recommendations. By identifying your strengths and weaknesses, managers will be able to see if you are a fit for the balanced team Marketing Strategy managers are looking to build. When responding to this question, do not be hesitant to reveal weaknesses. Instead, be ready to explain how you are ready to learn from other team members at Marketing Strategy and gain experience to better serve clients.

  44. Which industries do you have marketing experience with and which one do you feel the most confident working on?

    • ANSWER ADVICE

      Marketing Strategy values industry experience as it will help provide their clients with high-quality market assessments during the strategy building process. Hiring managers at Marketing Strategy want to see if your industry experience overlaps with those in which their clients compete. When sharing about the industry you feel most confident working on, talk about why. Research the industries in which Marketing Strategy's clients compete and highlight any of your industry experience that may be directly related to one of them.

  45. Brand Design

  46. What are your favorite design tools right now?

    • ANSWER ADVICE

      The interviewer wants to know the tools you bring experience in, and the ones that you enjoy using the most. Take a look at the Brand Design job posting to see if you can locate any information on the tools and resources you will be using on the job. If you have experience with these or a similar program, be sure to mention it.

  47. In your opinion, what are the most significant factors to a successful brand design?

    • ANSWER ADVICE

      The interviewer would like to know that your approach to brand design aligns well with the method used at Brand Design. Your answer could include your thoughts on proper audience targeting, consistency, or having a clear brand objective. Be clear about what you think are the essential components of successful brand design.

  48. How do you learn and grow when it comes to branding, design, and marketing?

    • ANSWER ADVICE

      It is essential for Brand Design that their team members are interested in continuous professional development. Discuss with the interviewer what you do to make sure you are on top of industry trends. Talk about what you do to keep yourself educated on new design techniques. Show the hiring authorities at Brand Design that you have a desire to expand your design knowledge continually.

  49. What would you say are your biggest influences, or sources of inspiration when it comes to design?

    • ANSWER ADVICE

      Inspiration is everywhere, and Brand Design would like to know what sources of inspiration you draw from when working on a brand design project. Talk about what motivates you, and gets your creative juices flowing. Perhaps it's a particular kind of music, working outdoors, travel, or even going to an art gallery. Whatever your response, be sure to allow your passion for design to shine through.

  50. What do you believe is the most significant upcoming trend in brand design?

    • ANSWER ADVICE

      Brand Design is often on the cutting edge of brand design and industry trends. Show the interviewer that you can keep up, but also that you have a genuine desire to be in-the-know. Perhaps you read specific blogs or books, maybe you have a favorite podcast, or are part of a design forum where you can learn from industry peers. Discuss how you research trends, and what you believe to be the best trend in design right now.

  51. Online Marketing

  52. Which CMS platforms are you familiar with?

    • ANSWER ADVICE

      By

      The interviewer wants to know your experience with the best CMS platforms. Research about Online Marketing's CMS platforms if possible and think about any recommendations for suitable CMS platform for Online Marketing to consider.

  53. What different ways do you see companies marketing to their customers online?

    • ANSWER ADVICE

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      To help build and improve Online Marketing's online marketing tools, candidates need to have foundation of online marketing knowledge. This knowledge will help with the planning and building of tools based on user requirements. Select a few ways that you see companies using online marketing to communicate to current and potential customers. Methods include email, social media and search engine optimization (SEO), among many others. Provide a bit of detail on why you think companies may choose a particular method of another and the possible disadvantages of using it.

  54. As a team member with Company ABC, it is important to have a solid understanding of online or internet marketing. Based on your knowledge and experience, for what types of products or services would online marketing be effective?

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      When answering this question, include a brief perspective on online marketing. Be ready with types of products or services you think would Bonus points if you can name a few examples of Online Marketing's internet marketing efforts.

  55. Tell me about yourself and your experience in online marketing.

    • ANSWER ADVICE

      By

      The interviewer wants to find out how much experience you have in online marketing. If you have a lengthy background in this area, then let the interviewer know and try to outline your response well so you don't over-share. If you are new to the field or just out of college, then talk about the courses you've taken and internships you've had that will allow you to excel in the role.

  56. Do you have any other skills or passions that are relevant to this role?

    • ANSWER ADVICE

      By

      The interviewer is looking for you to answer outside the box. They already know that you likely possess the typical traits and skills of an online marketer. Now, they are looking for you to essentially market yourself by sharing additional skills and even personal hobbies that tie into the position. When preparing your answer to this question, prioritize sharing things that will contribute to demonstrating how strong of a candidate you are for the position.

  57. Do you use Google Analytics in your current role?

    • ANSWER ADVICE

      By

      Being that Google Analytics is one of the most popular ways to track the results of online marketing campaigns and website changes made for SEO purposes, the interviewer wants to know if you're comfortable using it. If you have past experience using Google Analytics, tell the interviewer about this. If not, be enthusiastic and discuss the courses and certifications you've taken to learn about it.

  58. What process or method do you use to define KPIs?

    • ANSWER ADVICE

      By

      The interviewer wants to know how you will use metrics and data to determine and present the results of marketing campaigns. Talk about key performance indicators (KPIs) that you have used in the past. Let the interviewer know that you are capable of interpreting and presenting your findings and can also explain discrepancies.

  59. Why did you choose to work in the field of online marketing?

    • ANSWER ADVICE

      By

      The interviewer is looking to find out why you chose to become an online marketer. What interests you about it? What do you love about it? What drives you forward? Is it the process, ideation, execution, communication, or the data side of it that you like best? Try to frame your answer in a way that shows that your reasons align with the company culture and the position itself. As always, be honest with your response and try to make it as personal as possible - your interviewers will find authenticity more memorable!

  60. Do you have any other skills or passions that are relevant to this role?

    • ANSWER ADVICE

      By

      The interviewer is looking for you to answer outside the box. They already know that you likely possess the typical traits and skills of an online marketer. Now, they are looking for you to essentially market yourself by sharing additional skills and even personal hobbies that tie into the position. When preparing your answer to this question, prioritize sharing things that will contribute to demonstrating how strong of a candidate you are for the position.

  61. What big trends have you noticed in the online marketing world?

    • ANSWER ADVICE

      By

      The interviewer wants to know that you are being proactive and staying educated when it comes to new online marketing tools and trends. Before your interview, brush up on some of the big trends that are dominating the space. You want to show that you know that online marketing is always changing and that you are open to and excited about those changes.

    READ: View All Online Marketing Interview Questions

  62. Market Research Analyst

  63. How do you stay up to date on the latest market trends?

    • ANSWER ADVICE

      Following market trends for your industry will help the company and investors. Routine research on products or services the market is already using will keep you up to date. Talk about your online market research, surveys and your attention to trends that provide the information your company will need to stay competitive.

  64. How do you feel about public speaking?

    • ANSWER ADVICE

      Public speaking can be scary, but with practice you will be a pro! You may be giving presentations to executives and board members as you take on new projects. While this may seem daunting, all you have to do is fine tune your communication skills and learn how to talk to your audience in a relevant way. Knowing how to present the information in the form of a story can be extremely helpful in order to help your audience understand why the information is important and helpful. As you gather the information for your presentation, try practicing your storytelling skills. Think about how you came up with your recommendations. How do all the pieces come together?

  65. Tell me about a time you made a mistake. How did you handle it?

    • ANSWER ADVICE

      No one wants to admit weakness in an interview. However, if you are able to frame your response properly, you can show off more of your strengths than weaknesses.

  66. How would you revamp our current product lineup?

    • ANSWER ADVICE

      You may first want to ask some direct questions to make sure you have all the information you need before giving your recommendation in this scenario. First, you want to be knowledgeable about the product. If the interview gives you an example, saying that sales have been low, that gives you a place to start. Think about how you would measure the effectiveness of their current strategy. Just because sales are low doesn't mean that they are marketing to the wrong demographic. Explain the process you would recommend. Once you have all the data, how would you decide what needs to be different in order to boost sales? What is your experience in this area?

  67. What is your favorite technique in determining the validity of a product's price?

    • ANSWER ADVICE

      Let's start with assessing value. If a product is valuable to its market then it deserves a price. Here's an example of one technique some have found very helpful in this situation: "Forming a comprehensive pricing strategy through creating a market research study will help you get answers directly from your target audience." Designing questions that will help you to understand what people are looking for and how much they are willing to pay for a certain product will help you to evaluate if you are selling a product for the best price.

    READ: View All Market Research Analyst Interview Questions

  68. Consumer Advertising

  69. Which digital channels are you most familiar with and what has been your experience using these particular channels?

    • ANSWER ADVICE

      By

      Digital marketing channels have quickly become a cost-effective way to deliver consumer advertising. Consumer Advertising's clients use many different types of digital channels depending on the industry, the product or service being offered and the target market. Because it is a highly used channel, Consumer Advertising is looking for candidates who have a variety of experiences with it. This may include email marketing, blog writing, Search Engine Optimization and Search Engine Marketing, among many others. Talk about the two to three types of digital marketing channels you are most familiar with and the advantages and/or disadvantages of each.

  70. Describe your analytical experience and how you have used your analytical skills in consumer advertising?

    • ANSWER ADVICE

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      Although some agency departments may use data more frequently than others, Consumer Advertising believes its important for anyone working in consumer advertising to have analytical skills. Consumer Advertising's clients want to know that advertising decisions made are backed by careful analyses or research. Whether your experience is directly or indirectly related to data analyses or research, talk about how you utilized your analytical skills to make a decision in your position. If possible, share details of a specific project where you used data or conducted research to make a well-informed decision.

  71. What have you done to increase your knowledge and experience working in consumer advertising in an agency environment?

    • ANSWER ADVICE

      By

      Consumer Advertising appreciates employees who take the initiative to continue their professional development. Although external sources offer value, hiring managers want to see that they have the drive to find learning opportunities within the work environment on a regular basis. Describe times where you took steps to learn something outside of your specialty or department to expand your knowledge about Consumer Advertising. It is acceptable to mention resources external to the agency, however be ready to share examples within the work environment.

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