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Marketing Interview Questions and Answers

Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Typical Marketing Interview Questions

Online Marketing Interview Questions

  1. Tell me about yourself and your experience in online marketing.

  2. Are you familiar with the following acronyms? CPC, PPC, CTR.

  3. Tell me about a campaign you ran that wasn't successful.

  4. If we gave you a monthly budget of $50,000, how would you allocate it?

  5. What is SEO, and how will you utilize it in your online marketing strategy for our company?

  6. Do you use Google Analytics in your current role?

  7. What process or method do you use to define KPIs?

  8. In what areas of online marketing are you most knowledgeable?

  9. Do you have experience working with outside agencies, freelancers, subcontractors, clients, and in-house staff?

  10. In your opinion, what is the difference between content marketing and content strategy?

  11. How do you communicate successfully with clients, stakeholders, and your team?

  12. Discuss a time when your team disagreed with you. How did you deal with this?

  13. What method or strategy do you generally employ when it comes to SEO?

  14. Can you tell me about the most successful campaign you've run thus far?

Continue: View All 30 Online Marketing Interview Questions

Growth Marketing Interview Questions

  1. How do you define growth marketing or, as it's sometimes called, growth hacking?

  2. Are you able to design your own landing pages, Facebook ads, and PowerPoint presentations?

  3. If we hired you, what's the first thing you would do to improve our SEO ranking?

  4. Are you familiar with running A/B and multivariate tests to optimize webpages?

  5. What kind of experience do you have using Excel, Google Sheets, and SQL?

  6. Tell me about your familiarity with Google Data Studio.

  7. Tell me about your experience running Google Ads campaigns.

  8. How do you encourage a customer to buy a product or service for the first time?

  9. What growth marketers and/or blogs do you follow?

  10. What's your favorite growth hack?

Continue: View All 28 Growth Marketing Interview Questions

Web Marketing Specialist Interview Questions

  1. Describe an email marketing campaign you planned and executed that had a significant impact on sales and/or lead generation.

  2. Do you have experience with paid social media advertising? If so, which social media channel have you found to be the most effective for the companies you have worked for and why?

  3. An understanding of web page design is important knowledge for Web Specialists to have. What experience do you have with HTML and CSS? What web page design tools do you have experience using?

  4. Which online channels have you found to be the valuable in terms of ROI of web marketing dollars? If necessary, talk about how it may have been different for each of the industries in which you've worked.

  5. What email marketing platforms do you have experience with? If you have experience with more than one, which do you find provides the most value?

  6. How would you approach a new product that we might offer? What would be the first step you would take?

  7. Let's say that a client has done everything according to plan, but they're still unable to obtain new customers. What do you do?

Continue: View All 25 Web Marketing Specialist Interview Questions

Social Media Marketer Interview Questions

  1. What’s your experience in content/copywriting?

  2. Have you built a content calendar before?

  3. How do you organize upcoming content?

  4. How far in advance do you typically plan and create content on social media?

  5. How have you encouraged community participation in a discussion in the past?

  6. How would you handle a heated discussion between two customers on social media?

  7. Describe some differences between Facebook, Twitter, LinkedIn, and Instagram.

  8. What performance indicators should we watch to indicate an ROI on social media?

Continue: View All 25 Social Media Marketer Interview Questions

Marketing Assistant Interview Questions

  1. Our Marketing Assistant will support the Marketing team with various technical tasks. Describe the technical tasks you are comfortable performing.

  2. Have you worked with web analytics reporting dashboards in your previous roles?

  3. Do you have any creative skills, such as copywriting or graphic design?

  4. As our Marketing Assistant you will be responsible for social media engagement. How would you describe your customer engagement skills?

  5. Do you have any experience running and managing Google Ads or other PPC advertising?

Continue: View All 30 Marketing Assistant Interview Questions

Marketing Communications Manager Interview Questions

  1. Describe your most creative marketing communication piece. Talk about how you put the project into motion.

  2. Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?

  3. As a Marketing Communications Manager, budget management can be a significant challenge. How do you handle a situation where you cannot remain within budget?

  4. Keeping up with technology and best practices is vital to a company's marketing communication strategy. How have you been proactive in broadening your skills and remaining in-the-know?

  5. As our new Marketing Communications Manager, how would you earn the trust of your new team?

Continue: View All 30 Marketing Communications Manager Interview Questions

Position Summary

Marketing is an all-encompassing term describing the actions a company or brand takes to promote their products or services. Seth Godin, marketing guru, explains marketing as, 'If you need to persuade someone to take action, you're doing marketing.'

A marketer will create, conceptualize, and execute strategies meant to help a company reach particular goals. These goals might include:

- Increasing sales.
- Growing a social media following.
- Crafting a better brand image.

What is the difference between an In-House Marketer and an Agency Marketer?

In-House Marketers work inside of a company's marketing department. Their work has a broad scope, and the focus is on bringing the company's marketing plan to life across a range of platforms.

Agency Marketers are outsourced by companies looking for specific expertise that reaches outside of their in-house marketing team. For instance, a marketing agency may offer supplementary solutions for influencer marketing solutions when an in-house marketing team takes on a more general focus on outbound and inbound marketing efforts.

What are an In-House Marketer's responsibilities?

  • Listening to the likes, dislikes, and needs of their company's customers.
  • Conceptualizing brand voice, tone, and other aspects of your company's brand kit.
  • Defining your company's greatest needs and creating marketing strategies to meet those needs.
  • Monitoring your company's competition and crafting marketing efforts that compete.
  • Remaining on top of marketing trends, tools, and techniques.
  • Creating marketing efforts that deliver company goals such as increased revenue.
  • Minding ROI (Return on Investment) for every marketing action.
  • Creating written and visual content for social media, email marketing, website copy, and more.
  • Social listening, such as acknowledging customer messages on social media and engaging in meaningful online conversations.
  • Collaborating with any Agency Marketers or outside specialists your company engages.

What are an Agency Marketer's responsibilities?

  • Providing outside marketing expertise to their clients.
  • Helping companies identify and perfect their brand messaging.
  • Implementing marketing strategies according to their clients' needs.
  • Offering fresh ideas, perspectives, and strategies based on their specific expertise.
  • Learning to the likes, dislikes, and desires of their clients' customers.
  • Monitoring their clients' competition and developing competitive marketing efforts.
  • Remaining on top of marketing trends, tools, and strategies.
  • Minding ROI (Return on Investment) for every marketing action taken on behalf of their client.
  • Creating written and visual content for social media, email marketing, website copy, and more.
  • Collaborating with their clients' In-House Marketers and Marketing Managers.

Marketing specializations to explore:

1) Growth Marketing: Takes marketing trends and digs deeper into data, insights, and optimization efforts to achieve a specific growth-focused goal.

2) Influencer Marketing: Focused on endorsements of products or services by people seen as experts or influential in their field.

3) Content Marketing: Specially zoned in on marketing efforts that require the creation and publishing of written or visual content. Video Marketing is a fast-growing subset of Content Marketing.

4) Marketing Research: Highly analytical specialty focused on research, data gathering, and data analysis. Marketing strategies are tweaked, and challenges are overcome based on marketing research findings.

How do I become a marketer?

- A marketing professional should understand a broad range of topics like social media, Google analytics, SEO (Search Engine Optimization, keyword research, conversion optimization, A/B testing, and more.

- Many successful marketers are self-taught. There are plenty of online courses that aspiring marketers can take to build their skills and knowledge.

- If the hiring company requires formal post-secondary education, most organizations will look for a diploma or degree in Marketing, Digital Media, or even Computer Science. As a Marketing Director or VP of Marketing, you may need to hold higher education, such as an MBA.

Interview Process

When being assessed for a marketing position, you can expect a thorough and detailed interview process. After you apply, the interview process may include:

- A brief pre-screen phone call.
- An in-depth first interview.
- An in-depth second interview.
- Subsequent interviews. A marketing position may require your participation in multiple job interviews and even a presentation of your work in the form of a portfolio or on-site skills testing.

Once you reach the final interview stage, the hiring company will contact your employment references. They may also conduct pre-employment background checks and other steps such as education verification. The last stage of the process is the job offer and negotiation stage.

An aspiring marketing professional should expect to answer technical interview questions highlighting their depth of experience in various platforms and industry tools.

They should also be prepared to demonstrate an exceptional understanding of current marketing trends, with examples of past work in each area.

The interviewer will also look for a marketer's ability to understand and translate KPIs such as Return on Ad Spend (ROAS), Cost-Per-Click (CPC), Click-Through-Rates (CTR), Conversion Rate Optimization (CRO), and more.

What should I wear for my interview?

The right attire will depend entirely on the nature of the hiring company. If your interview is with a start-up marketing agency, you will likely encounter a more relaxed dress code. However, if you applied to an in-house marketing role with a major organization, dress code expectations might be more formal.

If you are not sure what to wear to your marketing interview, check out the hiring company's website or LinkedIn profiles of current employees for visual clues.

What is the career path of a marketing professional?

The world of marketing offers an incredible range of opportunities. Typically, a marketer will follow a staged career path based on education, knowledge, and years of experience.

Entry-level roles such as:

- Marketing Coordinator
- Social Media Coordinator
- Marketing Project Coordinator
- Marketing Specialist

Mid-level roles such as:

- Marketing Manager
- Social Media Manager
- Brand Manager
- Community Manager

High-level roles such as:

- Director of Marketing
- Director of Media
- Inbound Marketing Director
- Social Media Marketing Director

Executive-level roles such as:

- VP of Marketing
- VP of Public Relations
- VP of Brand Development
- Chief Marketing Officer (CMO)

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