How to Answer: Tell me about a great product that could gain more attention in the marketplace. How would you market the product differently?
Advice and answer examples written specifically for a Market Research Analyst job interview.
16. Tell me about a great product that could gain more attention in the marketplace. How would you market the product differently?
How to Answer
Think of a product you enjoy that few of your friends know about. Is there anything about it that you think could be improved upon? There are many great products with poor branding that could use a few simple tweaks to enhance their visibility and desirability. Gathering more data about the market and competitors could greatly improve a product's label or packaging and increase sales. Talk about a local beverage company or beauty product. Does it have a funny smell? Does the packaging look cheesy? What factors could be improved? Then, think about the research approach you would take get the information to help you make changes in the right direction.