If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?

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Answer Example

Now is a time to put your knowledge to work! What are the steps you take in your research? Here is a sample example:

"First, you will want to gather as much information as you can about your target audience. Initially, you may not be certain who that should be. By researching the other beer companies you can find out their target audience and buying habits. In order to compete, you will need to identify what is missing. Is there an untapped market? How can you access them? Knowing that craft beer is becoming a trend, you will also want to investigate the latest news and stay up to date."

"First, you will want to gather as much information as you can about your target audience. Initially, you may not be certain who that should be. By researching the other beer companies you can find out their target audience and buying habits. In order to compete, you will need to identify what is missing. Is there an untapped market? How can you access them? Knowing that craft beer is becoming a trend, you will also want to investigate the latest news and stay up to date."

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How to Answer: If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?

Advice and answer examples written specifically for a Market Research Analyst job interview.

3. If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?

How to Answer

Now is a time to put your knowledge to work! What are the steps you take in your research? Here is a sample example:

"First, you will want to gather as much information as you can about your target audience. Initially, you may not be certain who that should be. By researching the other beer companies you can find out their target audience and buying habits. In order to compete, you will need to identify what is missing. Is there an untapped market? How can you access them? Knowing that craft beer is becoming a trend, you will also want to investigate the latest news and stay up to date."

Answer Example

"First, you will want to gather as much information as you can about your target audience. Initially, you may not be certain who that should be. By researching the other beer companies you can find out their target audience and buying habits. In order to compete, you will need to identify what is missing. Is there an untapped market? How can you access them? Knowing that craft beer is becoming a trend, you will also want to investigate the latest news and stay up to date."

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